The Made in California Program is designed to develop and promote the Made in California label and to encourage consumer product awareness and to foster purchases of high-quality products in this state.
Donor Name: California Office of the Small Business Advocate (CalOSBA)
State: California
County: All Counties
Type of Grant: Program
Deadline: 04/22/2024
Size of the Grant: $100,000 to $500,000
Grant Duration: 2 Years
Details:
The purpose of this announcement is to solicit applications from eligible organizations to apply to provide marketing and engagement services to support the awareness and use of the Made in California label and promotional services by California’s manufacturing businesses.
The benefits to Manufacturers include, but is not limited to the following:
- Use of the Made in California label for display on products, packaging, and point of sale merchandising.
- Inclusion in a public-facing website hosted and promoted by CalOSBA that encourages awareness of Made in California products and the company.
- Promotion of the product(s) and companies via CalOSBA social media channels and inclusion in other events or opportunities as identified by CalOSBA.
- Access and connection to information, resources, networking, and technical advising through CalOSBA and its partners.
- Placement in the CalOSBA Manufacturers Database and listing on the CalOSBA Made in California website.
- Other benefits as determined and communicated by CalOSBA during the course of the period of performance.
Funding Information
CalOSBA/GO-Biz expects to issue $1,500,000 in funding for the Marketing and Outreach Lead Entity. The Office will designate and award one proposal to serve as the Made in California Marketing and Outreach lead organization. The Made in California Marketing and Outreach lead is designated for a term of not more than two years. Period of Performance: June 1, 2024 – May 30, 2026.
The selected entity will be awarded $1,500,000 to be spent down over two budgeted performance years. The proposal must include the following:
- A minimum of $300,000 of the proposed budget is to be allocated exclusively to media buys over two years e.g. advertising across various channels and markets.
- A minimum of $50,000 is to be allocated to the sub-recipient identified as the manufacturing industry consultant responsible for the development of the application portal.
- A minimum of $230,000 is to be allocated to the sub-recipient identified as the media consultant.
- A minimum of $50,000 is to be allocated to each sub-recipient responsible for outreach to diverse manufacturers.
Eligibility Criteria
This program funding opportunity is open to organizations that fall within the following categories:
- A business support organization, including a workforce development or training organization, incubator or business accelerator, technical assistance providers, chambers of commerce, and networking organization that supports the manufacturing industry.
- A consortium or network of manufacturing organizations that engage directly with manufacturing enterprises, particularly small manufacturing enterprises (SME).
- An industry affiliated association.
- Non-profit organizations.
- A for-profit entity with a focus on supporting manufacturers.
- An educational institution (2-year or 4-year institution).
For more information, visit CalOSBA.
