The Clayton County Tourism Authority (CCTA) is pleased to announce the FY24 Tourism Grant Program designed to enhance visitor and tourism promotional efforts, and tourism product development for Clayton County.
Donor Name: Clayton County Tourism Authority (CCTA)
State: Georgia
County: Clayton County (GA)
Type of Grant: Grant
Deadline: 05/09/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
The Tourism Grant assists entities with tourism marketing, promotion, tourism product development, attractions, special events, and festivals that will foster local economic impact through tourism ultimately resulting in increased visitation from outside of the Clayton County area and higher destination appeal.
The Clayton County Tourism Authority administers the grant with funding from a portion of the local hotel/motel tax held by Clayton County government.
The purpose of this grant program is to provide funds for marketing, product development, and other qualified expenses directed towards increasing the number of overnight visitors to Clayton County from outside of the area.
Projects which target and support Clayton County tourism drivers and the Clayton County Tourism Authority’s strategic priorities and audiences will be given special consideration.
Clayton County Tourism Drivers
- African American History and Culture
- Diversity and Inclusion
- Clayton County Local and International Culinary Scene
- Film Festivals
Funding Information
The maximum grant request is $75,000.00.
Allowable Expenses
- Development of new events or major exhibits and activities
- Out-of-market tourism advertising/marketing or promotion including digital, social media, print, television, direct mail, radio, printing of brochures, inserts, display banners for events, or other types of advertising/marketing.
- For purposes of this grant “Out-of-Market” is considered 50+ miles outside of Clayton County. Local media outlets do not normally meet the intended purpose of the grant and will receive less consideration than media outlets located 50+ miles outside of Clayton County.
- Production costs of media advertising, photography, videography, website, and social media development
- Marketing expenses, including outside professional marketing service
- No more than 10% of grant funds may be used for postage
Eligibility Criteria
Applicants must fulfill all the following:
- Be an officially designated not-for-profit, governmental, or quasi-governmental entity.
- Have completed at least one year of fiscal operation as a not-for-profit.
- Must represent an ongoing, sustainable organization.
- Applying for funds for a non-retroactive project.
- No qualified entity may serve as a fiscal agent for a non-qualified entity.
- Must be able to demonstrate the ability to execute its project without depending on the continued financial assistance from these funds. It should be the intention of the organization to be self-sustaining.
- Applicants must be located in Clayton County. Or, if it is a festival/event it must take place in Clayton County.
- Provide a sponsorship benefits package equivalent to the dollar amount of grant funds. Sponsorship benefits could include, but are not limited to: event tickets, website exposure, print advertising acknowledgement, press passes, etc.
For more information, visit CCTA.
