Visit Albuquerque Tourism Grant program aims to spark innovative ideas that contribute to Albuquerque’s vibrancy and build new, creative visitor and resident experiences that grow a more diverse and thriving tourism economy.
Donor Name: Visit Albuquerque
State: New Mexico
County: All Counties
Type of Grant: Grant
Deadline: 06/04/2025
Size of the Grant: $10,000 to $100,000
Grant Duration: 1 Year
Details:
Investments in tourism help showcase Albuquerque’s diverse cultures, authentic art and dynamic traditions, while also supporting outdoor recreational and entertainment amenities and businesses.
The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. The ATMD:
- Promotes Albuquerque as a destination for leisure travel, meetings, and sports events.
- Helps Albuquerque compete against destinations with larger marketing budgets.
- Helps increase the number of overnight visitors to the city.
- Helps increase occupancy levels and room rates for the lodging establishments located within the District.
- Generates revenue for the city’s hospitality industry, retail sector, and arts and cultural sectors.
- Generates tax revenue for the city, county, and state.
- Creates jobs and diversifies the economy.
Potential Project Themes
- Transportation & Connectivity
- Establishment of a neighborhood circulator shuttle system
- Capturing visitors to Santa Fe by providing additional transportation options to Albuquerque
- Downtown Development & Activation
- Development of a “Convention Corridor” in Downtown Albuquerque with signage
- Implementation of beautification projects to ensure visually appealing, well-maintained and vibrant Downtown area.
- Route 66
- Creation of Route 66-related businesses, such as themed hotels, retro-style diners and vintage car rental services.
- Infrastructure improvements along Route 66, including directional signage and historical markers.
- Culinary & Brewery Tourism
- Development of food trails and culinary tourism packages that highlight culinary spots in Albuquerque.
- Creation of experiences such as farm tours, culinary workshops and dining events that highlight farm-totable dining or unique Albuquerque cuisine.
- Outdoor Recreation
- Improvement, expansion and safety of trail network
- Creation or expansion of race events including running and cycling.
- Arts and Cultural Heritage Tourism
- Development and promotion of cultural packages around key signature events
- Creation of cohesive museum trail experiences
- Enhancement and expansion of cultural tourism offerings.
Funding Information
- Innovator
- Visit Albuquerque Tourism Grant Innovator applicants may apply for up to $100,000 for project implementation. A 1:1 funding match is required for the amount requested.
- Incubator
- Visit Albuquerque Tourism Grant Incubator applicants may apply for up to $10,000 for project implementation.
Grant Period
July 2025 – June 30, 2026.
Eligibility Requirements
- Applicant organizations or businesses must be located in New Mexico and be registered as a federally recognized for-profit or nonprofit entity.
- For-profit entities are encouraged to consider applying for funding with a non-profit partner. Projects demonstrating collaboration between multiple community organizations of various sizes are more likely to receive grant funding. For-profit applicants without a nonprofit partner are strongly advised to research the tax implications of receiving a grant from this program.
- Visit Albuquerque reserves the right to grant lesser funding amounts than requested by the applicant.
- Grantee organizations or businesses must be in good standing and not be in violation of any state, federal, or local laws or regulations.
- Grantee organizations must publicly recognize the funding support of Visit Albuquerque by following Visit Albuquerque branding requirements and displaying the Visit Albuquerque Tourism Grant Program logo.
- Grantee organizations or businesses must submit a written report to the Visit Albuquerque Tourism Grant program at the mid-point and / or end of the grant period which includes a financial summary of how grant funds were utilized and demonstrates project impact on the criteria set forth in the grant award.
For more information, visit Visit Albuquerque.
