Then Made in California Program is designed to serve manufacturers of all sizes and stages and to reinforce the Made in California label as a credible, inclusive, and statewide certification that supports economic development, workforce stability, and supply-chain resilience.
Donor Name: California Office of the Small Business Advocate (CalOSBA)
State: California
County: All Counties
Type of Grant: Grant
Deadline: 02/17/2026
Size of the Grant: $100,000 to $500,000
Grant Duration: 1 Year
Details:
The purpose of this announcement is to solicit applications from eligible organizations to apply to provide marketing and engagement services to support the awareness and use of the Made in California label and promotional services by California’s manufacturing businesses.
Made in California” is California’s manufacturing promotion and product labeling program. The Program is designed to develop and promote the Made in California label, to encourage consumer product awareness, and to foster purchases of highquality products in this state. The Program is administered by the California Office of the Small Business Advocate within the Governor’s Office of Business & Economic Development. The Program supports California-based manufacturers that meet the eligibility requirements across California’s diverse range of manufacturing categories.
Benefits
The benefits to manufacturers of a Made in California licensing agreement include:
- Use of the Made in California label for display on products, packaging, and point of sale merchandising.
- Inclusion of approved Made in California products on a public-facing website hosted and promoted by CalOSBA.
- Promotion of approved Made in California product(s) via CalOSBA social media channels and inclusion in other events or opportunities as determined by CalOSBA.
- Access and connection to information, resources, networking, and technical advising through CalOSBA and its partners.
- Placement in the CalOSBA Manufacturers Database and listing on the CalOSBA Made in California website.
- Other benefits as determined and communicated by CalOSBA during the course of the period of performance.
Funding Information
The California Office of the Small Business Advocate (CalOSBA) within the Governor’s Office of Business & Economic Development (GO-Biz) expects to issue $500,000 in funding for the Marketing and Outreach Campaign Lead. The Office will designate and award one proposal through a Grant Agreement with the selected entity. All proposals submitted for this program announcement must include the following:
- A minimum of $300,000 of the proposed budget is to be allocated exclusively to media buys e.g. advertising across various channels and markets.
- A maximum of $20,000 is to be allocated to each sub-recipient responsible for outreach to diverse manufacturers.
- A maximum of $120,000 is to be allocated for Consultative and Advisory Services from the Marketing & Outreach Lead.
Grant Period
March 15, 2026 – June 30, 2027.
Eligibility Criteria
This program funding opportunity is open to organizations within the following categories:
- A for-profit entity certified by the Department of General Services as a California Small
- Business with demonstrated performance in marketing and outreach
- A consortium or network of manufacturing organizations that engage directly with manufacturing enterprises, particularly small manufacturing enterprises
- A manufacturing industry-affiliated association or non-profit
- A for-profit entity with a focus on supporting manufacturers.
For more information, visit CalOSBA.
