The Virginia Tourism Corporation is excited to announce the Marketing Leverage Program.
Donor Name: Virginia Tourism Corporation
State: Virginia
County: All Counties
Type of Grant: Grant
Deadline: 03/19/2026
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials.
Funding Information
Award Tiers:
- Tier One: 1:1 minimum cash match for award of up to $20,000
- Tier Two: 2:1 minimum cash match for award of up to $30,000.
Eligibility Criteria
Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events. Note: DMOs must choose the DMO Marketing Program OR the Marketing Leverage Program. A letter of support from local or regional DMO is required.
For more information, visit VTC.
