The Richard King Mellon Foundation is accepting applications to support data-driven efforts to increase the number and diversity of outdoor enthusiasts, so that a broader group of people can enjoy nature and become the conservation leaders of tomorrow.
Donor Name: Richard King Mellon Foundation
State: Pennsylvania
County: All Counties
Type of Grant: Grant
Deadline: 09/01/2022
Size of the Grant: $250,000
Grant Duration: 15 months
Details:
Priority consideration will be given to proposals that target one or more of the following groups:
- Adult (18 and older) participants.
- Underrepresented demographics
- Those who already participate in at least one outdoor recreation activity but are open to exploring other activities. This includes, but is not limited to, backpacking, bird watching, boating, camping, fishing, hiking, hunting, mountain biking, shooting sports, trapping, and water sports.
- Those who hold existing nature-related values. These include, but are not limited to, sustainable food, conservation-minded behaviors, desire for ties to nature, gardening, healthy lifestyle, and adventure-seeking. The goal is to build upon these interests to increase participation in hunting, angling, and other types of outdoor activities.
The primary objective of a proposed recruitment, retention or reactivation project under this RFP should be to increase the number and diversity of participants in outdoor activities, which would not have occurred in the absence of the project.
Metrics that may be used to reflect these objectives include:
- Usage or Participation. An increase in sales of licenses, tags, passes and other indicators of participation in outdoor activities. Changes in Behavior or Attitudes.
Where individual usage metrics are not available as indicators, pre- and post-event surveys or questionnaires should be used to document participant changes in behavior at appropriate time intervals. For example, a project that aims to increase participation in hunting and fishing should administer surveys to participants following peak hunting and fishing seasons. For other outdoor activities such as hiking, boating, shooting sports or camping, surveys or questionnaires designed to document outcomes should be delivered no less than six months following the completion of the effort.
Funding Information
- The Foundation does not expect that more than $250,000 will be available per proposal.
- If funded, projects must be implemented within 12 to 15 months.
For more information, visit RKMF.
