The Henderson County Tourism Development Authority is seeking applications for its Marketing Grant Program to support Henderson County tourism partners with their marketing needs to promote visitation to the county.
Donor Name: Henderson County Tourism Development Authority
State: North Carolina
County: Henderson County (NC)
Type of Grant: Grant
Deadline: 01/22/2023
Size of the Grant: $20,000
Grant Duration: 12 months
Details:
The objective of the Henderson County Destination Marketing Grant program is to support Henderson County tourism partners with their marketing needs to promote visitation to the county. The Henderson County Tourism Development Authority (HCTDA) is empowered to make grants to its tourism partners under the authority granted by its enabling legislation, Session Law 2013-61, House Bill 545, Section 1, (e) Use of Tax Revenue: “The county shall, on a quarterly basis, remit the net proceeds of the room occupancy and tourism development tax levied under this act to the Henderson County Tourism Development Authority. The Authority shall use at least two thirds of the net proceeds of the room occupancy tax levied under this act to promote travel and tourism in Henderson County and shall use the remainder for tourism related expenditures.”
HCTDA and a grants committee comprised of representatives from the Henderson County tourism sector and appointed by the HCTDA Board will determine the eligibility of applicants and make recommendations to the HCTDA Board for funding. The HCTDA Board makes all final decisions regarding the awarding of any grants. This program is funded entirely by occupancy taxes paid by overnight visitors staying in lodging in Henderson County.
Funding Information
The amount requested in the application must be for a minimum of $500 and no more than $20,000.
Eligibility Criteria
To qualify for a HCTDA Destination Marketing Grant, the applicant must:
- Be a tourism-related business or other organization located in Henderson County that attracts visitors from outside the county
- Be organized under the laws of North Carolina or, if organized under the laws of another state, registered to do business in North Carolina
- Be registered as a federally-recognized non-profit, if applicable
- Have been in operation in Henderson County for at least one (1) year prior to the deadline for application submission
- Not be a property primarily used for lodging
- Demonstrate its intent to attract visitors to Henderson County
- Have a specific plan for how the requested funding will be invested to reach visitors or audiences outside of the Greenville-SpartanburgAnderson DMA
Limitation
Limitations imposed by HCTDA upon the Destination Marketing Grant program include but are not limited to the following:
- Organizations may apply for funding for multiple marketing projects/ events held during a single twelve-month period but cannot apply for multiple years of funding. Applicants must complete a separate application for each event for which they are seeking funding.
- HCTDA reserves the right to cancel the Destination Marketing Grant program at any time and for any reason. HCTDA is not obligated to fund any request, nor is it obligated to expend the entire amount budgeted for the Destination Marketing Grant program in a given fiscal year. Recognizing that its resources are limited, HCTDA may, in its sole discretion, grant funding that is less than that requested by the applicant.
- HCTDA will not make payment directly to any vendor or individual. Payment will only be made to the applicant organization.
- Applicants that are approved for funding will receive funds for expenses based upon the terms set forth in the funding agreement. Expenses incurred prior to the funding agreement will not be covered.
- The grantee may be forced to return some or all funding plus interest if the grantee is found to have used the funding inappropriately or otherwise violated the funding agreement.
- Funding granted through this program must be utilized within twelve (12) months of the approval of the HCTDA board
- Applications received after the published deadline will not be considered.
- The applicant assumes the burden of all expenses associated with this application.
For more information, visit HCTDA.
