The Outdoor Recreation Division announces a new marketing grant for outdoor-focused programs and events.
Donor Name: Outdoor Recreation Division
State: New Mexico
County: Los Alamos County (NM)
Type of Grant: Grant
Deadline: 12/31/2023
Size of the Grant: $10,000 to $100,000
Grant Duration: 1 Year
Details:
The objective of the Outdoor Marketing Grant is to expand opportunities for participation in the outdoor recreation industry. The grant will support communities’ and eligible nonprofits’ investments in their outdoor recreation marketing programs. Reaching a greater audience increases outdoor participation, stewardship of ecosystems, and outdoor access.
The Outdoor Recreation Division works for positive, measurable impacts within sustainable economic development, outdoor equity and access, conservation, education, and public health.
The goal is nothing short of transforming the state’s economic, environmental, and social future by championing sustainable outdoor recreation. They strive to increase outdoor access for all New Mexicans, especially those historically excluded from outdoor recreation and environmental movements.
Funding Information
Awards will range from $15,000 to $30,000, with over $800,000 in total funding available.
Project Period
Program must be completed within 12 months of the signed contract date.
Uses of Funds
Grant funding may be used for event sponsorships, print brochures, outdoor recreation maps, guidebooks, digital and print ads, website development, and other marketing materials to promote local or regional outdoor recreation opportunities in New Mexico. ORD received this funding as part of EDA’s implementation of the American Rescue Plan Act in partnership with the New Mexico Tourism Department.
Examples include, but are not limited to:
- Adaptive outdoor recreation of all types.
- Camping: tent, RV, yurts, etc.
- Trail activities: hiking, backpacking, trail running, horseback riding, hunting etc.
- Off-road motorized activities: UTV, ATV, off-road motorcycles, etc.
- Water activities: canoeing, kayaking, rafting, stand-up paddle boarding, fishing, etc.
- Snow activities: snowboarding, all skiing types, snowshoeing, etc.
- Bicycling: road, mountain, gravel, bikepacking, etc.
- Nature enjoyment: wildlife viewing, wildlife photography, birdwatching, nature walks, plant identification, etc.
Eligibility Criteria
Tribes, Pueblos, and Nations; municipalities; counties; nonprofits; K-12 schools/districts; colleges/universities.
For more information, visit ORD.
