It is basically impossible to exist in the world these days without the use of the internet. For businesses and marketing agents, the internet has provided what a roadside billboard never could – the ability to reach billions of humans across the globe. This ability, of course, makes online platforms optimal for advertising. Social media, video marketing, and mobile-based fundraising are just some of the many avenues for people to get their messages out and promote their missions. And when it comes to marketing and building your nonprofit brand, utilizing today’s technological resources can provide many advantages.
Email Campaigns
Any successful advertising agent knows that email campaigns are more than just sending one message and calling it a day. Campaigns are highly optimized and organized to send specific emails in specific orders to designated recipients. As a result, they can be a great way to spread the word about products, services, or nonprofit missions.
Email campaign software can help organizations simplify the tasks associated with running email campaigns. They can help with customizable templates that draw recipients’ attention and ease the burden of senders. In addition, they can send out emails automatically and provide insights on the effectiveness of your campaigns based on how many recipients interacted with them.
Social Media Marketing and Fundraising
Instagram, LinkedIn, Twitter, and Facebook are just a few of the many different social media platforms available online today. Popular social platforms such as these help people make connections and can also help organizations to spread information. Businesses use these platforms to spread the word about their products and services, and nonprofits can do the same.
By creating accounts on these apps to represent your nonprofit organization, you can reach new donors through following accounts and sending messages. Organizations can also create their own public posts with information about future events, accomplishments, and your nonprofit mission. Additionally, nonprofits can create public posts to thank and shout out honored donors (with their permission), which could result in more potential donors taking notice.
Paid Advertisements
Many different platforms use paid advertisements to make money from organizations that want to reach more viewers. This marketing option can also give you the control to buy advertisements in online areas where vital people will see them and be driven to action. While paid advertisements can be purchased on social media, other online places like search engines, streaming sites, and even Youtube Advertising can get the word out about your nonprofit to the right people.
Another great thing about digital advertising is its flexible pricing. While the word “paid” in front of anything might seem scary, many of these options have flexible costs. For example, the price of paid advertisements for social media is usually based on factors like how many days the ad stays active and the kind of outreach you would like to see.
While Google Ads can base their costs on industry and outreach, they give additional help to nonprofits in the form of grants. Google assists nonprofits with their advertising outreach through Google Ad Grants. This program provides qualifying nonprofits with $10,000 worth of in-kind advertising monthly for search text advertisements. This can be an especially great choice for nonprofit advertising, as Google Ads has a decent return on investment rate of $2 for every $1 spent.
Search Engine Optimization
Search Engine Optimization, or SEO, is the method of using keywords to increase the likelihood of people finding your organization’s website through search engines. Optimizing your website for search engines can be done in this sense, as web pages with more popular keywords are more likely to be featured at the top of a search results list.
Nonprofits can hire SEO professionals to update their existing websites or create more pages with optimal keywords. Alternatively, you can use specialized software systems and tools if you’d like to try using SEO for yourself. These solutions can work to analyze data on search your search engine hits and web page views and help you draw insightful conclusions about your website’s SEO and how it can be improved.
Data Analytics
We have touched on the fact that data analytics can help your nonprofit, but let’s take a moment to consider how. Data analytics can help you make informed decisions that will gain and retain the trust of your stakeholder.
Analysis of data can help nonprofit leaders to determine the effectiveness of their outreach attempts and create the best methods and statistical models to help increase fundraising success. Additionally, analyzing your existing donors can help you categorize them for optimal funding results for targeted fundraising based on your audience. These are just a few of the many ways you can be making better decisions and growing as a nonprofit organization by drawing informed conclusions from your data.
Data analysis tools exist within many software solutions for workplace and organizational management. In addition, you can also access this method by using tools made specifically for data analysis. A lot of the same data analysis tools for businesses have features that can be applied to nonprofits and can help them to improve their processes and make better decisions.
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