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You are here: Home / Awards and Prizes / Apply now for Quit & Thrive Challenge

Apply now for Quit & Thrive Challenge

Dated: December 27, 2024

The Office of Disease Prevention (ODP) within the Office of the Director at the National Institutes of Health (NIH) and the U.S. Centers for Disease Control and Prevention (CDC) is sponsoring the Quit & Thrive Challenge: Community-Derived Solutions to Reduce Menthol Cigarette Smoking to enhance the evidence base of interventions to help individuals from populations experiencing health disparities quit smoking, with a specific emphasis on menthol cigarettes.

Donor Name: Office of Disease Prevention (ODP)

State: All States

County: All Counties

Type of Grant: Awards and Prizes

Deadline: 02/28/2025

Size of the Grant: $10,000 to $100,000

Details:

This Challenge encourages submissions from local and state organizations and agencies to highlight promising community-led solutions to address menthol cigarette smoking.

The goal of this Challenge is to showcase promising and innovative community-derived solutions to reduce menthol cigarette smoking among groups with disproportionately high rates of menthol cigarette use, including youth, racial and ethnic minorities, SGM populations, and people with lower incomes. These solutions can then be used to inform future federally funded research initiatives or demonstration projects to enhance the evidence base, as well as to encourage broader adoption of best practices to reduce menthol cigarette smoking.

This Challenge is geared toward agencies or organizations responsible for implementing or delivering the community-derived solution(s). Projects that are supported by an NIH grant do not meet the definition of community-derived solutions. Solutions that propose to develop new smoking cessation products or to provide non-FDA approved alternatives to combustible tobacco products (e.g., electronic cigarettes) are not a priority for this Challenge.

Community-derived solutions with a specific focus or impact on populations with disproportionately high levels of menthol cigarette use may take a variety of forms, including but not limited to the following:

  • Local or state governmental laws or policies to limit the sale of menthol cigarettes, increase cigarette taxes, or restrict the number or density of neighborhood tobacco retailers
  • Implementation of existing evidence-based practices tailored to groups with disproportionately high rates of menthol cigarette use, including youth, SGM populations, people with lower incomes, and/or racial and ethnic minority populations
  • Programs to enhance compliance of tobacco sale outlets with laws prohibiting tobacco sales to minors OR strategies to enhance enforcement of these laws
  • Workplace, housing, or school-based cigarette smoking cessation services or programs
  • Employer or health care-based financial or other incentives to encourage smoking cessation
  • Public awareness campaigns about the risks of menthol cigarette smoking and/or the availability of local, state, or national smoking cessation resources
  • Programs that address social needs, such as housing instability or food insecurity, that make quitting cigarettes challenging
  • Programs that provide stress management strategies to help people quit smoking cigarettes (e.g., mindfulness training)
  • Programs that offer peer or social support to help people quit smoking cigarettes and remain abstinent.

Funding Information

ODP and CDC may award up to nine prizes of $100,000 each.

Who is eligible?

Participation in the ODP and CDC Quit & Thrive Challenge is open to organizations that are incorporated in and maintain a primary place of business in the United States, are not institutions of higher learning, and (at the time of submission) are not listed as the primary awardee on a NIH grant, cooperative agreement, or contract award.

Examples of eligible organizations include but are not limited to the following:

  • State and local tobacco control agencies
  • Other state or local governmental agencies such as departments of public health, housing, parks and recreation, transportation, or social services
  • School systems
  • Health clinics or hospitals
  • Patient or consumer advocacy groups
  • Community-based organizations
  • Faith-based organizations.

For more information, visit ODP.

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