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You are here: Home / Awards and Prizes / Call for Applications for AARP Purpose Prize Award 2025

Call for Applications for AARP Purpose Prize Award 2025

Dated: January 7, 2025

The AARP® Purpose Prize® award is a national award in the United States that celebrates people 50 and older who are using their life experience to make a difference.

Donor Name: AARP

State: All States

County: All Counties

Type of Grant: Awards and Prizes

Deadline: 02/28/2025

Size of the Grant: $10,000 to $100,000

Details:

Through the Purpose Prize award, AARP celebrates the creativity, innovation, and inspiration that life experience brings. Up to five winners who have founded a 501(c)(3) or 501(c)(4) non-profit organization will win $75,000 for their organization to honor the winner’s achievements.

Topics

  • Public health (protecting and improving the health of people and their communities by addressing healthy lifestyles, nutrition, disease prevention, mental health, addiction, maternal health, etc.)
  • Caregiving and caregiver resources (support for vulnerable populations and the people who care for them)
  • Hunger (food insecurity, waste, distribution, etc.)
  • Financial health (financial stability, resilience, economic opportunity, etc.)
  • Rethinking the workplace (jobs, work environments, alternative approaches)
  • Affordable housing (safe, well-managed, and affordable housing and services)
  • Homelessness (addressing the needs of the homeless population)
  • Civic engagement and community development (helping people be active participants in building and strengthening their communities)
  • Social connections (reducing isolation among vulnerable community members)
  • Arts and culture (using art and culture as tools to engage communities in positive change)
  • Intergenerational work (opportunities for different generations to come together to share their experience, knowledge, and skills)
  • Education (school- or community-based programs that help children attain educational goals)
  • Youth development (programs that are not school-based that serve the needs of vulnerable children and teens)
  • Diversity, equity and inclusion (improving the representation, fair treatment and experiences of underserved populations)
  • Peace and security rights (establishing or preserving justice and equality by peaceful means)
  • Veterans (providing services for veterans, advocating for veterans’ rights, empowering veterans)
  • Environmental issues (combatting the challenges facing the planet)
  • Animal protection (ensuring animal welfare, promoting animal companionship with vulnerable populations).

Examples of current supports include one-on-one leadership coaching for founders, data and evaluation consulting, succession planning, prospectus development, social media and branding support, and more.

Eligibility Criteria 

  • You will be 50 years of age or older at the application deadline
  • You are the founder or cofounder of your organization
  • You started the organization for which you are applying at the age of 40 or older
  • You still have an active role in the organization
  • You are a legal resident of the fifty (50) United States or the District of Columbia
  • Your organization is a Section 501(c)(3) or 501(c)(4) non-profit exempt from federal income tax under Section 501(a) of the Internal Revenue Code or a project fiscally sponsored by a 501(c)(3) or 501(c)(4) non-profit organization
  • Your organization’s principal place of business is in the U.S. (though its work might be international in scope)
  • Your organization’s work is not exclusively religious.

For more information, visit AARP.

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