The Cooperative Marketing & Advertising Program (CoOp) is a co-funded, co-branded marketing program aimed at growing New Mexico’s tourism economy together by utilizing the strength of the New Mexico True brand.
Donor Name: New Mexico Tourism Department
State: New Mexico
County: All Counties
Type of Grant: Grant
Deadline: 04/08/2025
Size of the Grant: Not Available
Grant Duration: 1 Year
Details:
Through customized media strategies tailored to each awarded partner, the CoOp program guides participants through quality marketing and advertising initiatives that align with the New Mexico True brand to achieve effective, optimized results.
Grant Period
July 1, 2025 – June 30, 2026.
Eligibility Criteria
Eligible entities for the Cooperative Marketing program include local and tribal governments as well as tourism-related non-profit organizations and attractions.
For more information, visit NMTD.
