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You are here: Home / Grant Duration / 1 Year / Match on Main Grant Program – Michigan

Match on Main Grant Program – Michigan

Dated: March 5, 2025

The City of Cadillac is pleased to announce that the Michigan Economic Development Corporation (MEDC) has opened the 2025 round of the Match on Main Grant.

Donor Name: City of Cadillac

State: Michigan

City: Cadillac

Type of Grant: Grant | Reimbursement

Deadline: 03/17/2025

Size of the Grant: $10,000 to $100,000

Grant Duration: 1 Year

Details:

The Match on Main Program serves as a tool to support new or expanding place-based businesses by providing up to $25,000 in funding to support an eligible business through an application submitted and processed by the City of Cadillac. The eligible business must provide a 10% cash match. This grant is a reimbursement, so all costs are initially funded by the grantee.

Program Goals

  • Support the creation and growth of place-based businesses.
  • Provide capital for place-based businesses, create and retail jobs, leverage private investment, and activate vacant or underutilized space.
  • Provide eligible applicants with a business recruitment and retention tool as they work to grow and support their local entrepreneurial ecosystem.

Grant Period

Grant Awardees will be given 12 months to complete their project.

Eligible Activities

Grant Eligible Activities Grants may be used for expenses related to technical assistance, interior building renovation, permanent or semi-permanent activation of outdoor space, or for general marketing, technology, operation changes, or inventory expenses related to retail goods. Samples of Eligible Activities:

  • Technical Assistance:
    • Conceptual renderings of the interior or exterior floor plan or merchandise layout.
    • Construction drawings, plans, or specifications for interior/exterior space activation Interior Building.
  • Renovation:
    • Rehabilitation of floors, walls, ceilings.
    • Electrical improvements, fire suppression, or other code compliance items.
    • Furniture and display renovations.
    • Installation of permanent kitchen, lighting, other equipment.
  • Permanent or Semi-Permanent Activation of an Outdoor Space:
    • Dining area, Beer Garden, or other place-based outdoor activation.
    • Exterior signage, doors and windows may be permitted as part of a larger outdoor space activation project.
  • Expenses for General Marketing and Technology:
    • Website upgrades, e-commerce integration, or point of sale system.
    • Operation changes (i.e. shifting from dine-in to carry-out).

Eligibility Criteria

  • Be located within the Cadillac Downtown Development Authority District or the Cadillac West Corridor Improvement Authority.
  • Sell products and/or services face to face and have a permanent physical location.
  • Have, or be in the process of obtaining control over the site for which they are applying prior to Match on Main application.
  • Be operating as a for profit or non-profit and headquartered in Michigan.
  • Be able to meet the ten percent (10%) cash match required as part of the program.

For more information, visit City of Cadillac.

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