2022 Tourism Marketing Grant Program (New York)

Funding Information

• Award Range: $500 to $3,000.
• This grant cycle can support activities taking place from May through December 2022.

Eligibility Criteria

• Non-profit organizations designated as 501(c)3
• Applicant must have an adopted organizational policy on diversity, equity, and inclusion
• Two or more non-profit organizations may prepare a joint application. One organization serves as the lead applicant to receive grant funding.

Eligible Activities

The following expenses are eligible only if they are targeted to visitors outside of Tompkins County:

• The maximum award for a joint application is equal to $3,000 per organization.
• Print, radio, and television advertising
• Direct mail
• Permission-based email campaigns
• Website enhancements likely to increase tourism
• Web and social media marketing that increases the traffic of potential visitors
• Production and/or distribution of collateral material
• Other types of targeted tourism marketing expenses

Other Limitations

• Applicants must demonstrate a financial match of at least 50% of the costs of out-of county marketing and advertising. The match must be provided in cash. Donated goods and services are not permitted sources of matching funds.
• Grant funds may not be used to market or advertise events whose primary purpose is fundraising for a specific cause.
• Applications that exclusively promote a religious tradition are ineligible.
• Promoted events must be open to the public. Membership in an organization must not be required to participate in the proposed event.
• Groups planning conferences or meetings in Tompkins County targeting specific interests should work through the Ithaca/Tompkins County Convention & Visitors Bureau (CVB) to obtain conference services. These gatherings are not eligible for support from this grant.