The Fernley Convention & Tourism Authority (FCTA) is now accepting grant applications for the first grant cycle of 2023-2024.
Donor Name: City of Fernley
State: Nevada
City: Fernley
Type of Grant: Grant
Deadline: 05/31/2023
Grant Duration: 6 months
Details:
Purpose of the Grant
The Fernley Convention and Tourism Authority Board (Board) may make available monies during a fiscal year as follows:
- Grant funds are intended exclusively to develop, promote, and improve tourism to and within the City of Fernley. Funds may be used for no other purpose and must be obligated and/or expended in the same fiscal year as awarded.
- A goal of the grant program is for the grant money awarded to serve as “seed” money, helping a project get started or grow, and for future grant awards for projects to decrease as each event or promotion becomes successful enough to be self-sustaining. This will allow funds to be used to assist new projects in getting started or to expand and to bring additional tourism to Fernley.
- Grant funds will assist applicants:
- Advertising the resources of the City of Fernley
- Advertising available accommodations (hotels, motels, restaurants, etc.) within the City of Fernley.
- Advertising available transportation (bus, air, etc.). 4. Advertising special events.
- Advertising natural resources and climate.
- Reimbursements of budgeted expenses for special events, which have been approved by the Board.
- The Board will consider applications on a case-by-case basis giving priority to projects with the highest deemed potential for attracting tourists to the City of Fernley and which will:
- Create media exposure locally, statewide, regionally, nationally; and, thus help promote tourism to Fernley through increased awareness and interest.
- Improve tourism and attract tourists who will stay in Fernley, preferably for several nights.
- A key component of a successful application is to demonstrate the proposed project or event has the support of community and tourism partners.
- Be beneficial in other ways as determined by the Board.
Grant Period
These funds are for projects, events, and/or activities that will promote tourism in Fernley, Nevada during the period of July 1, 2023, through December 31, 2023.
Eligible Expenses
Grant funds may be awarded with stipulations or restrictions by the Board on how they may be expended. Generally, grant funds should be used for the following:
- Advertising. The purchase of advertising space or time, reasonable fees of an advertising agency, production, and fulfillment costs.
- Public Relations. The purchase of agency time and expertise in preparing and implementing a marketing, advertising, promotion, and publicity plan.
- Events. Start-up costs, up to the amount of grant awarded, for a special event or promotion that results in interim revenues equal to the amount of the grant which are then used for advertising, promotion, and publicity.
- Research. Costs associated with measuring project results such as surveys or research required to determine the viability of a project such as response cards or test advertising.
- Promotion. Costs associated with promoting the project outside the purview of advertising, and publicity that have a positive impact and can be verifiably measured (such as direct mail or bulk mail postage for a project promotional piece, travel associated with the project as it relates to additional media and visitor awareness).
For more information, visit City of Fernley.
