The Office of Farm to Fork (CDFA-F2F), within the California Department of Food and Agriculture’s (CDFA) Division of Inspection Services, is currently accepting proposals for the California Nutrition Incentive Program (CNIP) 2025 CNIP Expansion – Special Supplemental Nutrition Program for Women, Infants and Children (WIC), WIC Farmers’ Market Nutrition Program (WIC FMNP), and Senior Farmers’ Market Nutrition Program (SFMNP).
Donor Name: California Department of Food and Agriculture
State: California
County: All Counties
Type of Grant: Program
Deadline: 12/16/2024
Size of the Grant: $500,000 to $1 million
Grant Duration: 1 Year
Details:
The California Nutrition Incentive Program (CNIP) encourages the purchase and consumption of healthy, California-grown fresh fruits, vegetables, and nuts by nutrition benefit clients. Housed within the Office of Farm to Fork, the program provides monetary incentives for the purchase of California grown fruits and vegetables at Certified Farmers Markets and small businesses.
This grant application cycle has two tracks: one that includes incentive distribution (Track 1) and one that focuses on technical support only, without incentive distribution (Track 2). Track 2 is only available for senior and WIC shoppers who will be able to receive and spend their incentives electronically through the SFMNP Farmers’ Market Card or WIC Farmers’ Market Card.
- Track 1: Incentive Distribution and Support
- Distribute CNIP incentives to WIC, WIC FMNP and/or SFMNP shoppers at authorized farmers markets
- Supporting activities (such as outreach and marketing, assistance to farmers using the new SFMNP and WIC FMNP electronic software, etc.)
- Track 2: Support and Technical Assistance for Electronic Benefits
- Supporting activities (such as outreach and marketing, assistance to farmers using the new SFMNP and WIC FMNP electronic software, etc.)
Funding Information
CDFA anticipates up to $750,000 will be available for awards.
Grant Period
Maximum grant duration is one (1) year. Grant funds can be used beginning April 1, 2025, and cannot be expended after December 31, 2025.
Eligible Expenses
- Track 1: Incentive Distribution and Support
- Allowable expenses include (but are not limited to): Incentive funding; support for incentive tracking and distribution; physical incentives (e.g. tokens, coupons, etc.); mobile hotspots; outreach, training and technical assistance to farmers using the new SFMNP and WIC FMNP electronic software; outreach and technical assistance to Senior and WIC shoppers using electronic benefits (including transportation to and from the market, market tours, assistance using their new Farmers’ Market Cards, outreach).
- Track 2: Support and Technical Assistance for Electronic Benefits
- Allowable expenses include (but are not limited to): Mobile hotspots; outreach, training and technical assistance to farmers using the new SFMNP and WIC FMNP electronic software; outreach and technical assistance to Senior and WIC shoppers using electronic benefits (including transportation to and from the market, market tours, assistance using electronic benefits, outreach).
Who may apply?
The 2025 CNIP Expansion – WIC, WIC FMNP and SFMNP is focused on increasing California-grown fruit and vegetable purchases at Certified Farmers’ Markets by shoppers using WIC, WIC FMNP and SFMNP benefits.
Eligibility is limited to the following entities or combination of eligible entities:
- Certified Farmers’ Markets authorized to accept WIC, WIC FMNP and/or SFMNP benefits
- Non-profit organizations that are applying to work with Certified Farmers’ Markets accepting WIC, WIC FMNP and/or SFMNP benefits.
For more information, visit CDFA.
