The Virginia Special Events & Festival Program purpose is to assist with marketing and production of established overnight Virginia special events and festivals to grow their attendance, visitor experience, and economic impact. Preference is given to special events and festivals that have a significant and positive economic impact on the Virginia local community.
Donor Name: Virginia Tourism Corporation (VTC)
State: Virginia
County: All Counties
Type of Grant: In-kind | Program
Deadline: 03/14/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
The Virginia Special Events & Festival Program purpose is to assist with marketing and production of established overnight Virginia special events and festivals to grow their attendance, visitor experience, and economic impact. Preference is given to special events and festivals that have a significant and positive economic impact on the Virginia local community.
Funding Levels
Three funding levels:
- Tier One: up to $5,000 for special events and festivals with a minimum of 1,000 to 4,999 attendees
- Tier Two: up to $10,000 for special events and festivals with a minimum of 5,000 up to 19,999 attendees
- Tier Three: up to $20,000 for special events and festivals with a minimum of 20,000 or more attendees.
The 2024 round of the VTC special events and festivals programs is only for events that occur between January 1, 2024, through December 31, 2024.
Criteria
Eligible applicants are music festivals, events, DMOs, businesses, attractions, chambers of commerce, organizations, localities, and non-profits that drive visitation to Virginia and have robust visitor experiences. This is an event and festival-focused program and the marketing section application should revolve around marketing of the event to drive ticket sales and overnight visitation and the production section of the application focus on improving or expanding visitor experiences at the event or festival. Improving or expanding the visitor experience means adding additional days, adding additional activities such as an artisan market or concessions, adding additional stages, making the special event or festival accessible, or other activities designed to increase visitation to the special event or festival. You must clearly explain how these funds will be used to improve visitor experience in your application.
For more information, visit VTC.
