The Colorado Tourism Office (CTO) Tourism Recovery Marketing Grant, funded through an EDA American Rescue Plan Travel, Tourism, and Outdoor Recreation State Grant, provides funding to eligible applicants to support the economic recovery of the travel and tourism industry in Colorado through the execution of tourism marketing and promotional campaigns.
Donor Name: Colorado Office of Economic Development and International Trade
State: Colorado
County: All Counties
Type of Grant: Grant
Deadline (mm/dd/yyyy): 08/01/2022
Grant Size: Up to $500,000
Grant Duration: 2 years
Details:
Program Goals:
- To support the economic recovery of the travel and tourism industry in Colorado
- To attract visitors to Colorado cities and towns that were negatively impacted by the pandemic
Preference will be given:
- to a proposed marketing and promotional campaign that meets all eligibility requirements, states clear objectives, and includes attainable deliverables
- to a travel and tourism industry focused campaign that responds to the negative economic impacts of the pandemic, and is targeted toward increasing travel and tourism to Colorado
- to a campaign or brand book demonstrating positioning, brand voice, and/or visual identity
- to a campaign with measurable metrics and KPIs
- to a well-planned project timeline and budget
- to a strong demonstrated economic recovery need
Funding Information
- Amount: Up to $500,000 per application
- Grant Project Execution Period Up to 2 yrs from grant agreement start date
Eligibility Criteria
- Funding will be considered only to entities within the travel and tourism industry in Colorado that meet the stated eligibility requirements and demonstrated need as outlined in the grant guidelines.
- Eligible applicants need to be:
- a nonprofit organization responsible for promoting tourism on behalf of a destination, acting in cooperation with officials of a political subdivision of the State,
- a Colorado city or other political subdivision of the State,
- economic development district organization, or
- an Indian tribe or a consortium of Indian tribes
- Individuals and for-profit entities are not eligible to receive funds per EDA’s regulation at 13 C.F.R. § 300.3. If the applicant entity has received American Rescue Plan funding for specific recovery tactics, the same tactics can not receive funding through the Tourism Recovery Marketing Grant.
- Only one application per Colorado destination will be accepted.
For more information, visit Colorado Office of Economic Development and International Trade.
