The NYSERDA’s Cooperative (Co-op) Advertising and Training Program for Clean Energy Partners provides cost-sharing incentives to support advertising, special promotions and/or events, including training, for eligible clean energy technologies including cold-climate air source heat pumps, ground source heat pumps, energy efficiency (i.e. air sealing and insulation), and high-efficiency low-emission wood heating systems.
Donor Name: New York State Energy Research and Development Authority
State: New York
County: All Counties
Type of Grant: Grant
Deadline: 12/31/2022
Size of the Grant: $200,000
Details:
NYSERDA will provide up to 50 percent of the total cost of eligible advertising and marketing activities that promote the installation of cold-climate air source heat pumps (ccASHPs), ground source heat pumps (GSHPs), energy efficient building envelope improvements, or high-efficiency low-emission wood heating systems that are eligible under the NYS Clean Heat Program, Pay-for-Performance, Comfort Home, Residential Energy Audit, or Renewable Heat NY programs. Heat pump manufacturers and distributors can also receive cost-sharing for sales, design and/or installation training.
The main objective of this PON is to increase the demand for, and installation of, eligible ccASHPs, GSHPs, energy efficiency measures, and high-efficiency low-emission wood heating systems to help spur widespread adoption of clean energy. The activities to be supported under this PON are intended to complement the NYS Clean Heat Program, Pay-for-Performance, Comfort Home, Residential Energy Audit, Clean Heating and Cooling Communities, and Renewable Heat NY.
Funding Information
The annual maximum cap per eligible heat pump manufacturer (or brandagnostic manufacturer collaborative led by an industry association) is $200,000 for advertising and $50,000 for training. The annual cap per eligible heat pump distributor is $100,000 for advertising and $50,000 for training. The annual cap per eligible contractor or Clean Heating and Cooling Community campaign is $100,000. Annual caps are renewed each calendar year (January 1) and any unused/remaining incentives cannot be carried over from the previous year.
Eligibility Criteria
- NYSERDA will pay up to a 50 percent maximum cost-share for qualified marketing, advertising, and or trainings that meet the guidelines and requirements described in the Program Manual. Program applicants must either be: (1) distributors, vendors, or manufacturers (or a brand agnostic collaborative of manufacturers led by an industry association) of eligible clean heating and cooling equipment 1 who demonstrate that they sell eligible clean heating and cooling technologies in New York State; (2) Clean Energy contractors who have an executed partnership or other agreement through the NYS Clean Heat Program, or NYSERDA’s Comfort Home, Renewable Heat NY, Residential Energy Audit, or Pay-for-Performance programs and are in good standing within the aforementioned program(s); (3) an entity that offers performance-based financing in partnership with a utility company and an approved Clean Energy contractor; or (4) a municipality or Community based Organization running a Clean Heating and Cooling Community Campaign either directly funded by NYSERDA or approved to receive high-impact action points by the Clean Energy Communities and are in good program standing.
- Only clean heating and cooling technology manufacturers and distributors can apply for related sales, design and/or installation training. Manufacturers and distributors must demonstrate they sell utility program-qualified air source or ground source heat pumps, or high-efficiency, low-emission wood heating systems to participate.
- Clean Energy partners must demonstrate that they make available for sale program-qualified clean HVAC technologies in New York State, specifically in the System Benefits Charge (SBC) service territories. In general, the SBC service territory covers customers of New York’s six investor-owned utilities, which includes Central Hudson Gas & Electric Corporation, Consolidated Edison Company of New York, Inc., Orange & Rockland Utilities, Inc., National Grid, Rochester Gas and Electric Corporation, and New York State Electric & Gas (NYSEG) Corporation.
For more information, visit NYSERDA.
