The Explore Minnesota Tourism Awards celebrate the outstanding people, marketing and initiatives that help make Minnesota a premier travel destination.
Donor Name: Explore Minnesota Tourism
State: Minnesota
County: All Counties
Type of Grant: Awards and Prizes
Deadline: 12/13/2024
Size of the Grant: Not Available
Grant Duration: Grant Duration Not Mentioned
Details:
To be considered for an award, a nomination form must be completed and submitted. Please share specific details for each nomination including examples, goals, results, ROI, accomplishments, etc. Supporting documents and creative elements are encouraged to be uploaded with the nomination and will help the Explore Minnesota Awards Committee score each submission.
The following awards will be presented (in-person and virtually broadcasted) during the 2025 Explore Minnesota Tourism Conference.
- Outstanding Marketing Campaign (for total organizational budgets under $1,000,000)
- This award recognizes an innovative marketing campaign that has demonstrated exceptional creativity, innovation, and effectiveness. The campaign could have utilized a variety of channels, including digital media, social platforms, and traditional outlets to successfully promote a destination.
- Outstanding Marketing Campaign (for total organizational budgets over $1,000,000)
- This award recognizes an innovative marketing campaign that has demonstrated exceptional creativity, innovation, and effectiveness. The campaign could have utilized a variety of channels, including digital media, social platforms, and traditional outlets to successfully promote a destination.
- Social Media Excellence
- This award recognizes exceptional social media campaigns or initiatives that showcase originality, brand consistency and creativity. Campaigns should effectively engage audiences on platforms like Facebook, Instagram, X and others. Nominees should provide metrics with analytics, engagement, and other dashboard data.
- Outstanding Video
- The Outstanding Video Award recognizes tourism organizations that have produced unique and innovative video content showcasing their destination’s distinctive attributes. Nominations should highlight the creative process, the video’s effective use in marketing campaigns, and any measurable results achieved. This award celebrates the power of video to inspire travel and drive economic impact.
- Best Destination Website
- This award recognizes a new or refreshed website that has significantly enhanced the visitor experience and provides exceptional features like interactive mapping, robust search functionality, personalized recommendations, and seamless social media integration. The winning website will demonstrate innovation and a commitment to providing a truly outstanding digital experience for travel planners.
- One Minnesota Award
- Recognizing collaborative efforts of three or more organizations or entities, this award will be presented to an outstanding tourism project, initiative or campaign designed to advance tourism for a community, area or business district. Nominees should detail how they worked together to address a challenge or opportunity and how the collaboration benefitted each of the partners.
- Emerging Leader
- This award recognizes an individual who has joined Minnesota’s tourism industry within the last five years. The Emerging Leader exhibits a passion for Minnesota’s tourism and hospitality industry, is mindful of their role in making the state a welcoming place for all travelers, and through their work ensures the future growth and vitality of Minnesota tourism.
For more information, visit Explore Minnesota Tourism.
