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You are here: Home / News / Reedley Nonprofit Tackles Food Insecurity Across The Nation

Reedley Nonprofit Tackles Food Insecurity Across The Nation

Dated: December 15, 2024

In Reedley, California, a nonprofit organization named Keystone Packing is making significant strides in the fight against food insecurity. With a mission to rescue fresh produce that would otherwise go to waste, Keystone Packing has become a beacon of hope for many families in Fresno County and beyond.

Key Takeaways

  • Keystone Packing saves nearly 25 million pounds of produce annually.
  • The organization was founded 15 years ago by Susan Asadoor, who passed away in 2014.
  • Keystone collaborates with the "Farm to Family" program to distribute food to 41 food banks in California.
  • One in four families in the Central Valley faces food insecurity.
  • The Asadoor family continues Susan’s legacy through their work at Keystone.

The Mission Behind Keystone Packing

Keystone Packing was established with a vision to combat food waste and hunger. Each year, the nonprofit saves an astonishing 25 million pounds of produce, redirecting it from landfills to food banks. This initiative not only helps reduce waste but also provides nutritious food to those in need.

The organization operates from a modest packing facility in Reedley, where a dedicated team sorts through the incoming produce. Any damaged or overripe fruit is repurposed for cattle feed, while the rest is carefully packed and distributed to food banks across the nation.

A Family Legacy

The heart of Keystone Packing lies within the Asadoor family. After the passing of Susan Asadoor, her husband and children took up the mantle to continue her work. They are driven by a deep commitment to her legacy and the mission of the organization.

Blake Asadoor, the CFO, reflects on the importance of their work: "To see how much good fruit is thrown away, you know, it’s sad. And to be able to do something about that feels really good." This sentiment resonates throughout the organization, as each family member plays a vital role in its operations.

Collaborating for Change

Keystone Packing partners with the "Farm to Family" program, initiated by the California Association of Food Banks in 2005. This collaboration has allowed them to expand their reach, providing fresh produce to 41 food bank members throughout California.

Sabrina Thakkar, director of Farm to Family, emphasizes the importance of their mission: "Our mission is to end hunger in California, and we have donors, packing houses, shippers that help us through this cause." This network of support is crucial in addressing the alarming rates of food insecurity in the region.

The Impact of Food Insecurity

According to the California Association of Food Banks, one in four families in the Central Valley struggles with food insecurity. This statistic serves as a powerful motivator for Keystone Packing, pushing them to work tirelessly to provide quality produce to those in need.

The Asadoor family hopes to instill the same passion for this cause in future generations. Randy Asadoor expresses his desire for his children to carry on this legacy: "I hope the boys feel the passion that I have for it, and I know they do now. And I think we’ll be here for a long time."

Conclusion

Keystone Packing stands as a testament to the power of community and family in the fight against food insecurity. By rescuing fresh produce and distributing it to food banks, they are not only reducing waste but also ensuring that families in need have access to nutritious food. Their ongoing efforts highlight the importance of collaboration and compassion in addressing one of the most pressing issues facing our society today.

Sources

  • Reedley nonprofit fighting food insecurity throughout the nation, MSN.
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