Arts & Culture Grants are awarded to organizations that directly promote tourism and the hotel and convention industry in Marfa.
Donor Name: City of Marfa
State: Texas
City: Marfa
Type of Grant: Grant
Deadline: 10/16/2023
Details:
In accordance with state law, this grant is restricted to the encouragement, promotion, improvement, and application of the arts that makes direct impact on the tourism and the hotel/convention industry.
By law of the State of Texas, the City of Marfa collects a Hotel Occupancy Tax (HOT) from hotels, short-term vacation rentals, and other lodging facilities. Under state law, the revenue from the HOT:
- may be used only to directly promote tourism and the hotel and convention industry.
- is limited to specific events and activities which, for the purposes of this application, include historical restoration and preservation projects and activities or advertising, soliciting, and promoting preserved historic sites or museums to attract tourists and hotel guests.
An art facility or event can demonstrate impact by showing that hotel nights are booked due to their activity or that hotel guests attended their arts event. Eligible forms of art include all types of instrumental and vocal music, dance, drama, folk art, creative writing, architecture, design and allied fields, painting, sculpture, photography, graphic and craft arts, film, video, radio, television, sound recording, and other arts related to the presentation, performance, execution, and exhibition of these art forms.
Priorities
- Priority will be given to events and entities based on their ability to generate overnight visitors to Marfa. If an event or project will not generate any meaningful hotel night activity, it is not eligible for receipt of hotel occupancy tax funds. Events can prove this potential to generate overnight visitors by:
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- historic information on the number of room nights used during previous years of the same event;
- current information on the size of a room block that has been reserved at area hotels to accommodate anticipated overnight guests attending the funded event;
- historical information on the number of guests at hotel or other lodging facilities that attended the funded event (through surveys, guest directories, or other sources; and/or
- examples of the planned marketing of the programs and activities that will likely generate overnight visitors to local lodging properties from this event.
- Priority will be given to organizations that rent the Tourism/USO Building or Marfa Activity Center for their event.
- Events and activities will be further evaluated and scored based on:
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- Cultural & Historic significance
- Organizational capacity for success
- Uniqueness and diversity
- Collaboration with other local organizations
- Appropriate budget.
For more information, visit City of Marfa.
