Visit Albuquerque is seeking applications for the Tourism Grant program to spark innovative ideas that contribute to Albuquerque’s vibrancy and build new, creative visitor and resident experiences that grow a more diverse and thriving tourism economy.
Donor Name: Visit Albuquerque
State: New Mexico
City: Albuquerque
Type of Grant: Grant | Matching Grants
Deadline: 05/24/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a destination for leisure travel, meetings and sports events.
In 2022 Albuquerque’s City Council voted unanimously to establish an Albuquerque Tourism Marketing District (ATMD). The ATMD is a coalition of approximately 150 local lodging properties that have organized efforts in order to increase demand for overnight visitation to the city. The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. This year, 5% of ATMD revenue supports annual tourism grants.
The 2024 grant cycle is a competitive process. Funding requests will exceed available funds.
- Innovator
- Visit Albuquerque Tourism Grant Innovator applicants may apply for up to $50,000 for project implementation. A 1:1 funding match is required for the amount requested.
- Incubator
- Visit Albuquerque Tourism Grant Incubator applicants may apply for up to $10,000 for project implementation.
Potential Project Types and Examples
- Experience Examples:
- Agritourism tours that highlight local cuisine.
- Film and fan experience tours.
- Programs and initiatives that promote the vibrancy of Albuquerque neighborhoods and community spaces such as hospitality ambassadors.
- Guided outdoor recreational tours connecting landscapes and historical elements.
- Family-friendly programing.
- Infrastructure Examples:
- Wayfinding and signage improvements along visitor corridors and/or attractions, trailheads, and destination icons.
- Infrastructure improvements that enhance Albuquerque’s competitive position to attract desirable special events year around.
- Improvements to existing venues and facilities.
- Arts and Culture Examples:
- Local artist and artisan workshops
- Programs, workshops, or exhibitions that amplify Native American and Pueblo Indian history, culture, and art.
- Programs, workshops, or exhibitions that amplify Hispanic history, culture, and art.
Eligibility Requirements
- Applicant organizations or businesses must be located in New Mexico and be registered as a federally recognized for-profit or nonprofit entity.
- For-profit entities are encouraged to consider applying for funding with a non-profit partner. Projects demonstrating collaboration between multiple community organizations of various sizes are more likely to receive grant funding. For-profit applicants without a nonprofit partner are strongly advised to research the tax implications of receiving a grant from this program.
- Visit Albuquerque reserves the right to grant lesser funding amounts than requested by the applicant.
- Funding payments may only be made to an applicant organization.
- Grantee organizations or businesses must be in good standing and not be in violation of any state, federal, or local laws or regulations.
- Grantee organizations or businesses must publicly recognize the funding support of Visit Albuquerque by following Visit Albuquerque branding requirements and displaying the logo.
- Grantee organizations or businesses must submit a written report to the Visit Albuquerque Tourism Grant program at the mid – point and / or end of the grant period which includes a financial summary of how grant funds were utilized and demonstrates project impact on the criteria set forth in the grant award.
For more information, visit Visit Albuquerque.
