Utah’s Cooperative Marketing Grant is a collaborative initiative designed to leverage both state and partner funding to enhance the visitor economy and increase tax revenue.
Donor Name: Utah Office of Tourism
State: Utah
County: All Counties
Type of Grant: Grant
Deadline: 06/27/2025
Size of the Grant: $500,000 to $1 million
Grant Duration: Grant Duration Not Mentioned
Details:
The grant supports destinations in maintaining or expanding their market position through strategic marketing efforts.
Funding Information
- Current TMPF Funds Available: $4,064,560.
- Each entity can apply for up to $225,000 annually
- The funding available for eligible non-DMOs is capped at $750,000.
Eligible Projects
- Digital Media – PPC, email marketing, connected TV, banner ads, social media
- Print – Fliers, direct mail
- Broadcast Media – Spot and/or CableTV & radio
- Publications – Magazines, newspapers, guides, playlists
- Website – Design or redesign and launch, updates, native content & photography (hosting is not eligible)
- Out-of-Home – Static and/or video ads on gas station TV, digital displays in restaurants, bars and entertainment venues, static gas pump toppers, billboards, buses, posters
- Postage – Postage for new marketing reach only
- Conventions – Promoting attendance of the convention to visitors
- Public Relations- Agency fees, activation costs, and communication plans (excludes any travel expenses)
- Research for effective marketing
- Trade Shows – Registration for one or more staff and booth space rentals for trade shows that broaden the applicant’s market reach (justification for the trade show must be provided in the scope of work section of the application).
Eligibility Criteria
To qualify, applicants must be cities or counties in Utah, non-profit destination marketing organizations (DMOs), or similar public entities focused on tourism promotion in Utah. They must be exempt from Federal Income Tax under Section 501 of the IRS Code for at least one year. Eligible organizations include DMOs, Chambers of Commerce, Convention and Visitors Bureaus, Regional Tourism Organizations, federally recognized tribes, or public sector entities like events, festivals, associations, attractions, and entertainment venues.
Key requirements include:
- Entities cannot act as fiscal agents for non-qualified groups.
- For applications involving multiple partners, the largest financial contributor must be the primary contact, and the qualified entity must match this contributor’s amount. Partnership applications count toward each entity’s funding cap.
- Co-op funds cannot be matched with other state funds. Please note that the Utah Sports Commission is NOT an eligible funding partner.
- Applicants must disclose their matching funds and any state support received.
- Each organization may submit only one Co-op application for funding consideration; however, joint applications involving two or more Co-op applicants will be permitted to submit an additional application.
For more information, visit UOT.
