The City of Greenville Tourism Funds provide financial assistance for tourism capital projects, marketing projects and/or events that promote and develop tourism through the generation of publicity and substantially increase travel (overnight stays or day visits) to the City of Greenville for reasons of recreation or leisure.
Donor Name: City of Greenville
State: South Carolina
City: Greenville
Type of Grant: Grant
Deadline: 02/20/2026
Size of the Grant: Not Available
Grant Duration: Grant Duration Not Mentioned
Details:
The purpose of these funds is to support capital projects, marketing initiatives, and events that promote tourism, increase overnight stays, and generate economic impact for local accommodations and restaurants.
Priorities
- Attract visitors to the City of Greenville.
- Generate additional tourism-related tax dollars.
- Promote dining and overnight stays.
- Enhance recreation facilities, amenities, and trails.
- Highlight historic, cultural, and recreational venues.
- Advertise and promote tourism to increase attendance.
- Promote arts and cultural events.
- Demonstrate additional government or private sector support (2:1 match required for established entities and 1:1 for start-ups).
- Infrastructure, including civic, cultural, or public facilities that serve tourists.
Funds may not be used for
- Promotion or marketing expenses for capital or fundraising campaigns.
- Regular operating activities, except activities identified in SC Code Section 6-4-10.
- Re-granting to other organizations (all funds must be spent on the project or event specified in the ATAX grant application by the organization that is awarded the funds).
- Promotional expenses that include souvenirs, prizes, give-a-ways, awards, trophies, or any other type of operational expense.
- Clothing costs (event T-shirts, uniforms, etc.)
Eligibility Criteria
Applicants must:
- Be a government or registered non-profit entity.
- Provide an IRS tax-exempt determination letter or Charitable Registration with the South Carolina Secretary of State’s Office.
- Be in existence for at least one year.
- Be in good standing with the City and without outstanding debt.
- Ensure all projects or events have a direct tourism impact to the City of Greenville and are open to the public.
- Demonstrate significant economic and/or cultural impact (e.g., hotel room nights, tourist attendance.
For more information, visit City of Greenville.
