Tourism Advancement Grants fund projects and marketing campaigns that attract visitors to Tompkins County for overnight stays.
Donor Name: Tompkins County
State: New York
County: Tompkins County (NY)
Type of Grant: Grant
Deadline: 02/29/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
This grant supports events, projects and marketing campaigns that attract overnight visitors to Tompkins County with special emphasis on activities that create travel demand during periods where our market has capacity available to accommodate additional travelers.
Funding Information
- Funding available: $91,000 for spring 2024
- Grants range from $1,000 to $20,000.
Grant Activity Period
May 2024 to April 2025.
Eligible Activities
Projects aligned with the Strategic Tourism Plan or other tourism implementation plans are eligible for funding. Examples of eligible uses of Tourism Advancement Grants include:
- Artistic performances and installations
- Heritage tourism events
- Agriculinary events
- Outdoor recreation events
- Events which attract a niche audience
- Festivals
- Temporary exhibits
- Guided tours
- Sporting events and tournaments
- Marketing campaigns
Eligibility Criteria
- Nonprofit organizations designated as 501(c)3.
- Municipalities within Tompkins County.
Evaluation Criteria
- Travel demand generation
- Will the project attract overnight stays in Tompkins County, especially during low travel times like mid-week or winter?
- Organizational capacity
- Does your organization have the personnel, resources, and funding to successfully execute the project? Have you utilized technical assistance
resources like the Tompkins Festivals Program? Are you aware of necessary permits and approvals?
- Does your organization have the personnel, resources, and funding to successfully execute the project? Have you utilized technical assistance
- Strategic Tourism Plan alignment
- How well does the project align with the goals and actions of the 2021-2027 Tompkins County Strategic Tourism Plan?
- Marketing plan
- Does the application present a clear and effective marketing strategy that identifies target audiences and communication channels?
- Product development proposal
- Does the application clearly explain how and why your project will attract tourists and generate interest?
- Outcomes and cost-effectiveness
- Are the potential benefits of your project significant compared to the requested funding?
- Diversity, equity, inclusion, and belonging
- Does the project promote a sense of belonging for diverse communities? Is it accessible to all people? Does the application demonstrate efforts to attract a diverse audience?
For more information, visit Tompkins County.
