The Town of Wickenburg invites applications for Bed Tax Marketing Grant program designed to bolster events and economic activities that enhance and attract visitors to town.
Donor Name: Town of Wickenburg
State: Arizona
City: Wickenburg
Type of Grant: Grant
Deadline: (mm/dd/yyyy) 07/31/2025
Size of the Grant: $1000 to $10,000
Grant Duration: Grant Duration Not Mentioned
Details:
By leveraging the Transient Occupancy (Bed) Tax (a visitor-paid tax collected on overnight stays at local accommodations), the Town seeks to empower non-profit organizations to showcase the unique charm and cultural richness of Wickenburg.
Objectives
- Enhance Marketing Initiatives: The primary goal of this grant is to bolster marketing efforts for programs, events, and activities that actively promote tourism to the Town of Wickenburg. By providing financial support for targeted marketing campaigns, the Town aims to amplify the visibility and appeal of Wickenburg as a premier destination.
- Promote Tourism Influx: Through strategic marketing endeavors, the grant aims to attract tourists from neighboring areas and beyond to explore the charm and allure of the Town of Wickenburg. By leveraging the Bed Tax program, we aspire to position Wickenburg as a must-visit destination, enticing visitors with its rich cultural heritage and vibrant community atmosphere.
- Expand Market Reach: Target specific demographic segments and geographic regions through tailored marketing initiatives to diversify the visitor base and attract new audiences to Wickenburg.
- Cultivate Brand Identity: Develop a cohesive branding strategy for Wickenburg that communicates its unique identity, values, and offerings to potential visitors, establishing a strong and recognizable presence in the competitive tourism marketplace.
Funding Information
Projects eligible for grant funding: The total grant pool is $10,000, and individual awards can be up to $5,000 per applicant, depending on the evaluation of all submissions.
Eligibility Criteria
Entity must be registered 501(c)(3) or 501(c)(6) organization.
- Organizations must provide services that directly enhance Wickenburg as a visitor destination.
- Applicant must provide information that explains how the requested marketing funds will be used to advertise a specific event, program, or activity to draw tourism to Wickenburg.
- Organizations cannot receive Bed Tax funds within the same fiscal year.
- Quarterly updates or public presentations may be required.
- Award funding will only be distributed through a 100% reimbursement process. The Town of Wickenburg will issue reimbursement within 30 days of receipt of a completed eligible request. No up-front monies will be distributed.
- Specify the total number of people expected to be served by this project during the funded year and the number of Wickenburg residents who will be served.
- Identify one goal and three measurable objectives which will be met by this project.
- Applicants must provide 501(c)(3) or 501(c)(6) verification by providing a list of the organization’s board of directors, a copy of the non-profit federal tax status, a copy of the organization’s annual report and W9 Form. Or the applicant must partner with a 501(c)(3) or 501(c)(6) organization.
For more information, visit Town of Wickenburg.
