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You are here: Home / Grant Duration>Grant Duration Not Mentioned / Call for Applications for Destination Forward Grant Program (New Mexico)

Call for Applications for Destination Forward Grant Program (New Mexico)

Dated: March 14, 2024

The Destination Forward Grant (DFG) is a competitive grant that supports the long-term destination development and rejuvenation of community-based, sustainable tourism infrastructure projects across New Mexico.

Donor Name: New Mexico Tourism Department

State: New Mexico

County: All Counties

Type of Grant: Grant

Deadline: 04/10/2024

Size of the Grant: $100,000 to $500,000

Grant Duration: Grant Duration Not Mentioned

Details:

The purpose of the Destination Forward Grant Program is to support the development and implementation of tourism infrastructure projects throughout New Mexico. 

The DFG helps to empower New Mexican communities to become viable, welcoming, and high-quality destinations, as well as to enhance existing destinations, for tourism.

The DFG focuses on funding tourism infrastructure, assets and experiences that help build resilient, vibrant communities and that align with the New Mexico True Brand promise of “adventure steeped in culture.

The DFG will award projects that convey strong community-based leadership and benefits that support local tourism business revenue growth as well as enhance health and well-being. The tourist and resident experience should be of high quality.

Goals and Objectives

  • Increase Visitation
    • Increase sustainable visitation rates.
    • Increase repeat stays.
    • Increase extended stays.
    • Increase visitor spending at the destination.
    • Bring a visitor experience or service to market readiness.
  • Improve or Enhance the Visitor and Resident Experience
    • Increase positive reviews from tourists.
    • Increase positive reviews from residents and enhance community’s quality of life via tourism (re)development.
    • Increase accessibility for residents and tourists.
    • Provide visitor-oriented services that are open for use to the public and not limited to private membership.
    • Ensure resident support for tourism development through collaboration.
    • Ensure cultural respect and sensitivity in tourism development.
    • Ensure high quality, diversity and authenticity of interpretation to tourists.
    • Support legacy opportunities, including the enhancement of existing tourism infrastructure or new construction e.g., visitor facilities and attractions.
  • Spur Economic Growth and Capacity Opportunities for Residents
    • Increase capacity building efforts in tourism development at the destination.
    • Create tourism-related jobs.
    • Diversify the local tourism economy.
    • Expand the creative economy.
  • Increase National and Global Recognition of New Mexico as A Sustainable Tourism Destination
    • Aid in destination recovery, emergency preparedness, and resiliency.
    • Diversify the wider, local economy.
    • Support a thriving tourism economy.
    • Increase visitor experience and/or services within a community or region.
    • Foster sustainable tourism development that ensures a balance between economic, social, cultural, and environmental values.
    • Measure, monitor and/or assess tourism impacts and risks at the destination level across economic, social, cultural, and environmental assets.
    • Increase the competitiveness of New Mexican visitor experiences and services as well as exposure of New Mexican communities, as desired by the communities.
    • Spur private sector investment in new and enhanced visitor experiences and services state-wide.
    • Create sustainable tourism jobs and economic activity in communities state-wide.
  • Increase Positive Impacts on the Local Environment While Decreasing Negative Impacts
    • Utilize green, ethically, responsibly and sustainably sourced goods, materials and labor for tourism (re)development.
    • Rehabilitate, restore, rewild and/or revegetate any disturbed areas caused by the tourism infrastructure project with local, native species.
    • Ensure minimal disturbance to local, native wildlife and flora/habitat in tourism (re)development.
    • Engage with local and Indigenous experts as well as other relevant experts and community stakeholders in the safeguarding of local biodiversity throughout the project’s development and management.

Funding Information

  • Tier IA: Planning and Design – up to $100,000
    • Preliminary studies and plans that can be funded in this tier include, but are not limited to:
      • GIS maps of proposed site location.
      • Archaeological studies and reports.
      • Economic impact studies and reports.
      • Architectural, engineering/design and structural reports.
      • Public easement and right of way as well as other legal compliance documents.
      • Water quality and assurance studies, if applicable.
      • Other relevant environmental and zoning studies, plans and reports to the tourism infrastructure project.
  • Tier IB: Programming – up to $50,000
    • This track requires no match and provides funding for projects that will expand and enhance their tourism infrastructure programming. Programming includes, but is not limited to:
      • Brochures.
      • Collateral materials – Creation and production.
      • Signage.
      • Interpretation.
      • Digital enhancements.
      • Other programmatic resources.
      • Other marketing resources
  • Tier IIA: Construct and Equip – up to $500,000
    • This track will focus on building and constructing:
      • Tourism infrastructure
      • Visitor amenities
      • Tourist attractions
    • Estimates of standard costs for construction and equipment that must be submitted along with the application include but are not limited to:
      • Contractor fees.
      • Subcontractor fees.
      • Exterior shell.
      • Interior buildout and finish.
      • Plumbing.
      • Electrical.
      • Mechanical.
      • Telecommunication systems.
      • Site work costs.
      • Contingency costs – usually 15%.
      • Other relevant costs and estimates.
  • Tier IIB: Renovate and Modernize – up to $500,000
    • This track will focus on upgrading, renovating and/or innovating existing tourism infrastructure and will cover costs and expenses including but not limited to:
      • Improving destination competitiveness.
      • Renovating of historical/cultural attractions.
      • Modernizing tourism experiences.
      • Establishing or enhancing internet connectivity.
      • Adopting and adapting technology to maximize efficiency and operational capacity.
      • Enhancing sustainability practices.

Eligible Projects 

  • Be “shovel ready” – have completed the planning and design phase of the project and can begin construction in near future.
  • If not “shovel-ready,” projects must be “shovel-worthy” meaning they have begun the planning and design phase of the project and have demonstrated the support from the local government to begin construction the moment the planning and design phase of the project is complete.
  • Align with fund goals and objectives.
  • Align with region’s economic/comprehensive or other regional development plan.
  • Aim at funding destination development where greatest needs exist.

Eligibility Criteria 

  • Local governments, including Special districts
  • Tribal governments
  • Municipalities

For more information, visit New Mexico Tourism Department.

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