The Match on Main is a state-funded reimbursement grant program designed to support small business growth and place-based investment in downtowns and main street corridors.
Donor Name: City of Cadillac
State: Michigan
City: Cadillac
Type of Grant: Grant | Reimbursement
Deadline: 03/31/2026
Size of the Grant: $10,000 to $100,000
Grant Duration: 1 Year
Details:
Match on Main is a reimbursement-based grant program administered by the Michigan Economic Development Corporation (MEDC) to support new and expanding place‑based small businesses. The program provides up to $25,000 in grant funding to reimburse eligible project expenses incurred by an eligible small business.
Goals
Match on Main strives to:
- Support the creation and growth of place‑based businesses located in Select or Master Michigan Main Street Communities and Essentials or Certified Redevelopment Ready Communities® across Michigan
- Provide access to capital, leverage private investment, create or retain jobs, and activate vacant or underutilized commercial space
- Equip Applicant Organizations with a flexible business recruitment and retention tool to strengthen local entrepreneurial ecosystems
Grant Period
Grant Awardees will be given 12 months to complete their project.
Eligible Activities
Eligible uses of funds include, but are not limited to:
- Technical assistance and design services
- Interior building renovations
- Marketing, technology upgrades, point‑of‑sale systems, operational changes
- Inventory purchases
Eligibility Criteria
The Applicant Organization must certify that the selected business meets all eligibility requirements, including:
- The business is located within the geographic boundaries of the Applicant Organization’s district
- The business is located within a traditional downtown, historic neighborhood commercial corridor, or an area zoned for concentrated commercial development
- The business operates from a physical storefront and sells products and/or services face‑to‑face
- The business has, or will obtain, site control prior to application submission
- The business is for‑profit or nonprofit and headquartered in Michigan
- The business can meet the required ten percent (10%) cash match
For more information, visit City of Cadillac.
