The Downtown Ithaca Alliance (DIA), in partnership with the City of Ithaca, is proud to launch the Ithaca Retail Mini-Grant Program (IRMGP).
Donor Name: Downtown Ithaca Alliance
State: New York
City: Ithaca
Type of Grant: Grant
Deadline: 06/16/2025
Size of the Grant: $1000 to $10,000
Grant Duration: Grant Duration Not Mentioned
Details:
This program continues its mission to assist small, street-level businesses within the City of Ithaca that are recovering from the ongoing economic effects of COVID-19.
Program Goals
The program is intended to grow sales in businesses located in the City of Ithaca by:
- activating commercial districts
- diversifying revenue streams
- enhancing collaboration between businesses
- attracting additional foot traffic with programming that attracts patrons to local businesses
- funding physical improvements that enhance the appearance/accessibility of storefronts. Ground-level, street-facing businesses impacted by the adverse effects of COVID-19 can apply for this funding earmarked for marketing, e-commerce, in-person events, cross-promotions, collaborative campaigns between businesses, improved signage, specific targeted marketing needs, and physical improvements.
Funding Categories
- There are three categories of grant funding:
- Marketing
- Physical Improvements
- Cross-Promotion Collaboration Campaigns.
- Initially, each eligible business may apply to either Marketing or Physical Improvements. There are no limits on the number of Cross-Promotion Collaboration Campaigns for which a business can apply. If funding remains after an initial round of grants, a business which receives funds in one of the categories may be eligible to reapply for a second grant in a different category.
Funding Information
The award funding for this program is $2,000 to $10,000 depending on the category.
Eligibility Criteria
- Any ground-level, independently owned and operated, small business (fewer than 500 employees) with a storefront physical location in the City of Ithaca limits that provides retail goods and services. Retail stores and restaurants are eligible.
- The business must have been in existence prior to March 3, 2021.
- The business is eligible to apply for program funding only once in 12 months. If you are a previous grant awardee of IRMG, you are now eligible to apply again.
For more information, visit DIA.
