The City of Manzanita is accepting applications for the Off-Season Marketing Grants 2024-2025.
Donor Name: City of Manzanita
State: Oregon
City: Manzanita
Type of Grant: Grant
Deadline: 12/01/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: Grant Duration Not Mentioned
Details:
The City of Manzanita is allocating $20,000 for the 2024-2025 fiscal year toward off-season marketing and promotions. This Off-Season Tourism Marketing Grant is funded by the lodging tax collected by the city of Manzanita. it is an opportunity for tourism-related businesses and nonprofits to implement a new or revised marketing effort, conduct a marketing campaign, work collaboratively with other tourism-related businesses, or launch a new event.
Types of Eligible Projects
This is by no means a complete list, and marketing plans can include several of the following elements.
- Branding
- Branding is the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.
- Brand Design
- Typography, color palette, fonts
- Brand Identity
- Logo, website, product packaging, business card design, email template design
- Brand Style Guide
- Story theme creation
- Content Marketing
- Content marketing focuses on storytelling and customer engagement. It includes creating and distributing relevant and consistent content to attract and retain a clearly defined audience. Ultimately, it drives a loyal and profitable customer to action.
- Videos
- Cooking or educational classes
- Story of business
- Facebook Live
- YouTube channel
- Educational articles
- E-books
- Blog content
- E-newsletter development and subscriber campaign
- Social media engagement
- Website
- A good website reflects the business brand, offers highquality content and is easy to navigate. A website is the key to a successful digital marketing strategy because all other marketing elements direct guests to the site.
- A well-designed website will improve advertising effectiveness, educate customers, expand the business’ market, and extend local reach.
- Website Development
- Complete overhaul
- Add landing pages
- Implement a reservation system
- Incorporate online menus and ordering
- Online retail platform
- Custom photography
- Custom videos
- Paid Advertising
- Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The goal of advertising is to reach people most likely to be willing to pay for your products or services and entice them to buy.
- pay for your products or services and entice them to buy.
- Production (hire a professional to create ads)
- Online
- Sponsored content in targeted print publications or on digital channels
- Pay-per-click/Google Adwords
- Social media ads and contests
- Influencer marketing on social media
- Banner ads
- Ad retargeting
- Search engine optimization
- Direct mail
- Radio
- Television
- Outdoor ads (billboards)
- Other
- Media tour
- Collateral development and printing
- Brochures/signage
- Marketing of events that attract visitors.
Eligibility Criteria
Tourism-related businesses and nonprofits within Manzanita are urged to apply. This includes retail stores, restaurants, lodging, outdoor recreation providers, food producers (such as farmers or fishers), and nonprofits that conduct tourism-related programs. By state law, the lodging tax can only be used for tourism-related businesses and organizations, and proposed projects must be focused on reaching visitors, defined by state law as those traveling 50 miles or more for leisure or business. For instance, a paid advertisement placed in a local newspaper is not eligible for lodging tax grant funds.
For more information, visit City of Manzanita.
