The Utah Office of Tourism’s Cooperative Marketing Grant is designed to help local counties, Destination Marketing Organizations, non-profit attractions, non-profit events, federally recognized tribes and municipalities amplify their tourism advertising efforts and attract out-of-state visitors.
Donor Name: Utah Office of Tourism
State: Utah
County: All Counties
Type of Grant: Grant
Deadline: 02/14/2027
Size of the Grant: More than $1 million
Grant Duration: Grant Duration Not Mentioned
Details:
Utah’s Cooperative Marketing Grant is a collaborative initiative designed to leverage both state and partner funding to enhance the visitor economy and increase tax revenue. The grant supports destinations and non-profits in maintaining or expanding their market position through strategic marketing efforts.
Funding Tiers
- TMPF Funds Available: $3,984,560.
- Tier 1: $3,334,560
- Tier 2 capped at: $650,000
Eligible Projects
- Digital Media: PPC, email marketing, connected TV, banner ads, social media
- Print: Fliers, direct mail
- Broadcast Media: Spot and/or Cable TV & radio
- Publications: Magazines, newspapers, guides, playlists
- Website: Design or redesign and launch, updates, native content & photography (hosting is not eligible)
- Out-of-Home: Static and/or video ads on gas station TV, digital displays in venues, gas pump toppers, billboards, buses, posters
- Postage: Postage for new marketing reach only
- Conventions: Promoting attendance of the convention to visitors
- Public Relations: Agency fees, activation costs, and communication plans (excludes travel expenses)
- Research: For effective marketing
- Trade Shows: Registration for one or more staff and booth space rentals that broaden the applicant’s market reach (justification must be provided in the scope of work).
Eligibility Criteria
Tier 1 and Tier 2 are mutually exclusive; an entity can only qualify for one tier.
- Tier 1 is solely for entities doing area-wide marketing. To qualify, applicants must be:
- Counties in Utah
- Non-profit Destination Marketing Organizations (DMOs)
- Ski Utah
- Applicants must be exempt from Federal Income Tax under Section 501 of the IRS Code for at least one year.
- Tier 2 is for non-profit entities or municipalities focused on promoting a tourism-based attraction or event. To qualify, applicants must be Utah-based:
- Attractions
- Events
- Cities
- Federally recognized tribes.
For more information, visit Utah Office of Tourism.
