The Massachusetts Clean Energy Technology Center (MassCEC) is requesting proposals for Renter and Property Owner Content for Clean Energy Lives Here.
Donor Name: Massachusetts Clean Energy Technology Center (MassCEC)
State: Massachusetts
County: All Counties
Type of Grant: Grant
Deadline: 10/10/2024
Size of the Grant: $100,000 to $500,000
Grant Duration: Grant Duration Not Mentioned
Details:
Through this Request for Proposals (“RFP”), the Massachusetts Clean Energy Technology Center (“MassCEC”) seeks applications from entities (“Applicants”) to conduct market research and create web-ready content that helps Massachusetts 1) renters and 2) property owners decarbonize buildings with one to four (1-4) residential units. The goal of this work is to increase adoption of energy efficiency, electrification, and renewables by 1) renters and 2) property owners in Massachusetts. The selected Applicant will:
- Research the key trends, priorities, motivations, and challenges of Massachusetts property owners and renters in pursuing electrification, energy efficiency, and renewable energy projects. Such research will give particular attention to the needs of environmental justice populations.
- Develop targeted property owner and renter content for the Clean Energy Lives Here (CELH) campaign, particularly the Clean Energy Lives Here website. The Applicant will coordinate with MassCEC’s internal CELH team and our CELH marketing agency to integrate new content into the website.
Program Goals
The goals for the selected Applicant include:
- Increase adoption of Clean Energy Solutions by renters and property owners in Massachusetts.
- Conduct market research to understand the motivations, priorities, challenges, and leverage points for Massachusetts 1) renters and 2) property owners in pursuing Clean Energy Solutions.
- Identify state and federal incentives for 1) renters and 2) property owners and apply them to common renter and small property owner scenarios.
- Identify the customer journey for common 1) renter and 2) property owner personas.
- Provide comprehensive information on Clean Energy Solutions for 1) renters and 2) property owners of 1–4-unit residential buildings in Massachusetts.
- Provide practical and innovative suggestions on overcoming the barriers to decarbonization faced by 1) renters and 2) property owners.
- Develop CELH content for 1) renters and 2) property owners to incorporate into MassCEC’s Clean Energy Lives Here campaign.
Funding Information
Total Funding Available: $200,000.
Eligibility Criteria
Applicants may consist of one (1) or more individuals, sole proprietors, professional consultants, non-profits, advocacy agencies, institutions or companies with multiple employees. Proposals may be submitted by an Applicant Team, if necessary, to provide all the requisite expertise required. Proposals must be submitted by a single lead Applicant.
MassCEC strives to partner with organizations, companies, and entities that consciously work to create a diverse, equal and inclusive work environment. MassCEC encourages such partners to have a Diversity, Equity & Inclusion (“DEI”) policy to encourage hiring of a diverse team, provide equal and fair treatment of all team members, and ensure a workplace environment where all team members feel valued and can fully participate in driving organizational success.
Applicants must have the areas of expertise listed below:
- Engagement with 1) renters and 2) property owners, especially from or serving environmental justice populations: Applicants should have experience with successful outreach to and meaningful engagement with renters and property owners (1-4 units), especially from or serving environmental justice populations. Applicants should also have experience engaging with community-based organizations that support such groups.
- Project Management: Applicants should have demonstrated a history of successfully working with external stakeholders, managing budgets and timelines, tracking program metrics, and providing project updates.
- Research Skills: Applicants should possess strong research skills and have experience engaging with relevant stakeholders (e.g., real estate agents), renters, property owners, community-based organizations), especially Massachusetts stakeholders, to identify trends, priorities, challenges, and leverage points related to residential building decarbonization.
- Content Creation and Customer Outreach: Applicants should have experience translating technical information on Clean Energy Solutions into accessible, web-ready content and collaborating with web developers to refine and publish content. Applicants should have experience engaging and effectively communicating with customers to motivate customer action through storytelling, advertising, graphics, and other means. Such experience with renters and property owners, especially from or serving environmental justice populations is preferred.
- Technical Expertise: Applicants should have in-depth knowledge of the latest trends and technologies in energy efficiency and decarbonization. Applicants should be familiar with all the Clean Energy Solutions included in Clean Energy Lives Here (also listed below) so that they can create tailored content for property owners and renters, including technology content and navigating incentives and financing. Applicants should include current staff that possess this expertise.
- Weatherization.
- Air-Source Heat Pumps.
- Ground-Source Heat Pumps.
- Solar Electricity, including Community Solar.
- Solar Hot Water.
- Heat Pump Water Heaters.
- Battery Storage.
- Battery-Powered Outdoor Equipment.
- Heat Pump Clothes Dryer.
- Induction Cooking.
- Buying Clean Electricity.
- Community Choice Electricity/Municipal Aggregation.
- Electrical Service Upgrades.
- Electric Bicycles.
- Electric Vehicles & Electric Vehicle Charging.
- Knowledge about available incentives and financing: Applicants should be familiar with existing and upcoming utility, local, state, and federal incentives available to renters and property owners in Massachusetts.
For more information, visit MassCEC.
