The Janesville Area Convention & Visitors Bureau, Inc. (JACVB) is seeking applications for the Tourism Marketing Fund to assist attractions and event organizers with marketing to visitors from outside of Rock County to encourage overnight hotel stays and provide a positive economic impact.
Donor Name: Janesville Area Convention & Visitors Bureau
State: Wisconsin
County: Rock County (WI)
Type of Grant: Grant
Deadline: 05/20/2024
Size of the Grant: Not Available
Grant Duration: Grant Duration Not Mentioned
Details:
Award Considerations
Priority will be given to requests that will create overnight stays in the Janesville community. Items
considered when reviewing the grant applications include:
- Positive economic impact for a greater number and range of Janesville businesses
- Application quality – complete, well thought out, and timely submission
- Organization requesting grant is a non-profit entity (501.c.3 or 501.c.6)
- Uniqueness/innovation of an event/promotion in serving as a draw for visitors
- Potential of event/promotion becoming self-supporting
- Event/promotion draws county, state, or regional media exposure
- Creating new or increased business for Janesville
- Matching funds from the applicant
- Aligns with the “Janesville, Wisconsin’s Great Outside” brand
Qualifying Projects
Target marketing audiences must be outside of Rock County, Wisconsin. Qualifying projects include but are not limited to:
- Promotion of a special event to potential visitors outside Rock County
- Development of marketing materials (brochures, videos, website design, direct mail, etc.)
- Advertising buys and social media campaigns
- Conference and sporting event bidding fees
Eligibility Criteria
Strong preference will be given to non-profit organizations or those with a strong and demonstrated partnership with a non-profit.
The JACVB will not consider requests from the following
- Organizations that discriminate because of race, color, creed, gender, religion, or national origin
- Political organizations, candidates for political office, or organizations whose primary purpose is to influence legislation
- Building, brick and mortar, and capital campaigns
- Organizations or events that benefit only a few
- Organizations requesting funding for staffing/administrative/operational/supplies purposes
For more information, visit Janesville Area Convention & Visitors Bureau.
