The Gusto Impact Awards are Gusto’s effort to celebrate and support small businesses and the communities they serve.
Donor Name: Gusto
State: All States
County: All Counties
Type of Grant: Awards and Prizes
Deadline: 11/21/2025
Size of the Grant: $10,000 to $100,000
Grant Duration: 1 Year
Details:
Prizes Include
- $40,000 in local advertising (billboards + social media ad buys)
- $10,000 cash
- One year of free Gusto payroll services
- 150 runner-up cash prizes — 30 winners per region will each receive a $500 Visa gift card
- Plus, a local celebration event in each region to honor winners and connect small business communities
Eligibility Criteria
- For the purposes of these Official Rules, “Small Business” is defined as a business with no more than 75 employees, which is located and operating in the Eligibility Area and has average annual receipts under $7MM, excluding Franchisees (as defined below), licensees and independent owner/operators of larger business entities. The Contest is open to legal residents of the United States who own a Small Business located in the United States (collectively, the “Eligibility Area”).
- To be eligible to win a Prize, Entrants must be Small Businesses that meet all of the following requirements: (i) the individual entering the Contest on behalf of the Small Business must be at least 18 years of age; (ii) the Small Business must be registered with its secretary of state as a business in good standing for at least 12 months prior to submitting an entry; and (iii) the Small Business must have a bank account capable of accepting funds via ACH or similar methods. Additionally, Entrants must: (1) not be a party to any existing or pending litigation; (2) not be engaged in certain trades or areas as set forth in these Official Rules; and (3) be willing to actively participate in a winners event (including signing a photography/video release form) at a time that Gusto shall reasonably consult with the Small Business to determine.
- No purchase is required. Entrants are under no obligation to purchase any insurance-related services of any kind from Gusto or its affiliates in order to participate or win.
- Employees, officers, and directors of Gusto, and the immediate family and household members of such individuals, are not eligible to enter a Small Business in the Contest. “Immediate family members” means parents, legal guardians, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. “Household members” means people who share the same residence at least three (3) months a year, whether legally related or not. Potential winners will be required to provide proof of eligibility to receive a Prize. If the individual who submitted an entry is not the owner of the Small Business, proof of eligibility must include written authorization from the Small Business owner permitting such individual to enter the Small Business in the Contest. This Contest is void outside the Eligibility Area and where prohibited by law.
For more information, visit Gusto.


