ENCI Tourism Product Development Grant (Georgia)

The Explore Newnan-Coweta is now currently accepting applications for its Tourism Product Development Grant.

Donor Name: Explore Newnan-Coweta

State: Georgia

County: Coweta County (GA)

Type of Grant: Grant

Deadline: 11/11/2022

Size of the Grant: $5,000

Grant Duration: 1 year

Details:

Explore Newnan-Coweta, the destination marketing organization for Coweta County, is solely funded through funds collected from a local occupancy tax on lodging sales. The goal of ENCI is to promote Coweta County as a preferred visitor destination with an emphasis on leisure travel, sporting events and tournaments, meetings and conventions, corporate and transient travel, cultural activities, films, and special events.

Funding Information

Partners can apply for up to $5,000 to make specific tourism marketing enhancements to a particular project or event, research potential product development, or generally promote or enhance a tourism location.

Grant Period

All projects, events or marketing strategies must happen within the time period of December 1, 2022 and December 1, 2023.

Eligibility Criteria

Applicants must be based within Coweta County
The promoted event, business or organization must hold a valid business license or occupation tax certificate and all appropriate permits.
Events must show proof of liability/medical insurance.
The primary goal of CVB-funded projects must be visitor-facing tourism programs, events, projects or marketing. While residents may benefit from the funded project/programs, they cannot be the primary audience.
A marketing plan (if applicable) must be submitted for the project/event.
Businesses may submit applications for more than one marketing initiative/event, but they must be submitted on a separate application. For events, there can be no overlap between the applications.
All advertising must be targeted outside of Coweta County (the exception is billboard signage along major interstates). Print advertising and radio ads whose reach and distribution include Coweta County are acceptable as long as greater than 50% of the target audience is outside the county.
Events must be open to the general public (ticketed events are accepted as long as the public has the opportunity to purchase tickets).
No event-related marketing efforts may promote facilities or properties located outside of Coweta County.
Execution of the project will be the sole responsibility of the business requesting funding.
ENCI must review and give advance written approval on funded marketing activities, including advertisements, flyers, posters, programs, radio advertisements, websites, digital marketing, etc.
ENCI does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), first amendment-protected activity, disability, marital status, sexual orientation, or military status, in reviewing applications submitted for Tourism Product Development Grants.
All applications will be judged using the Grant Rubric.

Eligible Grant Program Projects include:

Production of promotional pieces to be distributed outside of Coweta County. These pieces may include brochures, posters, direct mail pieces, etc. Applications must be specific on methods of distribution, production costs, or any other expenses.
Website development/upgrades (If an upgrade, the application must demonstrate how the upgrades will enhance the event/business’s ability to attract new visitors)
Graphic design services (for marketing collateral)
Video production
Marketing Photography (for tourism-related businesses or events)
Digital or print advertising placements (must be targeted outside of Coweta County)
Paid social advertising
Research for tourism product development viability or feasibility study (primary target audience must be visitors outside Coweta
County and applicant must show potential to generate NEW visitor growth/overnight lodging stays)