The MUSE Accelerator offers eight BIPOC beauty brands within its early stages the opportunity to continue their growth towards retail readiness and success.
Donor Name: Ulta Beauty
State: All States
County: All Counties
Type of Grant: Accelerator
Deadline: 06/26/2023
Size of the Grant: $50,000
Duration: 10 weeks
Details:
Mission
To magnify, uplift, support and empower underrepresented founders of color. They’ll offer tools, in-depth training and expertise to build your brand and leave your mark.
The MUSE Accelerator supports eight BIPOC beauty brands as they prepare to launch and thrive in retail. They will educate, inspire and support diverse leaders, founders and entrepreneurs with time, resources and mentorship for retail readiness. In tandem, they’ll nurture a community to help empower each selected participant’s journey.
The 10-week curriculum, led by Ulta Beauty executives, partners and various industry leaders, focuses on brand development for retail readiness. Topics include:
- Brand Strategy & Positioning: 360-degree planning that provides tools, support, and resources needed for long-term success
- Retail 101: Expert training to successfully launch, grow and thrive in a national, omni-channel retail environment
- Product Development: Tips to maximize product development, packaging innovation and production timelines
- P&L & Financial Management: A critical course on financial planning and developing an expense roadmap.
Funding Information
This 10-week opportunity is anchored in retail readiness and industry expertise. Selected brands will receive $50,000 to support long-term success in addition to time, resources, and mentorship throughout the engaging program.
Eligibility Criteria
They welcome eligible brands across all beauty categories to apply if they are:
- BIPOC-owned
- Early staged with market presence, awareness or have DTC revenue
- Not currently sold at a major retailer
- Shelf-ready and have more than one product (one category preferred)
- Seeking to meaningfully grow and develop
- Eager to learn from leading industry experts
- Able and willing to fully commit to the 10-week program
- At least 18 years old, a U.S. citizen and currently residing in the U.S.
For more information, visit Ulta Beauty.
