Application are open for the BOOST (Building Opportunities to Support Tourism) Tourism Grant for new, innovative, creative marketing efforts to encourage visitation to Waynesboro for unique events once again.
Donor Name: Waynesboro Economic Development
State: Virginia
City: Waynesboro
Type of Grant: Grant
Deadline: 08/05/2022
Size of the Grant: $3,000
Details:
The goal of the 2022-2023 BOOST Program is to support new marketing efforts for events aimed at attracting tourists from more than 50 miles away to Waynesboro.
Funding Information
Financial awards up to $3,000 per organization may be used for marketing activities that promote one-time events or series of events in Waynesboro
Reimbursement Considerations
Only pre-approved marketing activities will be considered for reimbursement, unless otherwise discussed between the event organizer and Waynesboro Tourism staff at the time of the application. Any marketing outlets with an audience not outside of the 50-mile radius will be not be considered for reimbursement.
Pre-approved marketing activities include:
- Custom Digital and Print Marketing Packages from Blue Ridge Outdoors
- Social Media Marketing (as long as the audience is more than 50 miles away)
- Print and digital advertising with Virginia Living
- Print and digital advertising with Northern Virginia Magazine
- Graphic design and printing services for promotional rack cards, brochures, and banners
Requirements for Grant Awards
- Events and programs receiving BOOST funds will exclusively promote events within the City of Waynesboro.
- All grant recipients will be asked to provide a link to the event/activity for promotion on the City Tourism Website. Grant recipients are also required to link to the City tourism websit.
- Award recipients will submit proposed artwork for advertising materials two weeks prior to printing/release date for branding approval. Final examples of any advertising supported by a grant must be provided to the Tourism Department (copies of print ads, brochures, etc.).
- Award recipients will send final versions of any marketing materials (graphics, printed materials, photos, etc.) to Waynesboro Tourism as early as is convenient, so the department can promote the event.
- Data obtained from event attendees is useful for future marketing purposes. The City reserves the right to request surveys of attendees for all projects funded. Additionally, the City may opt to do their own survey of attendees. In kind, the City agrees to share data related to funded events with award recipients.
- Any desired changes to an approved grant must be submitted through a written “Grant Modification Request” via email. The City’s written approval must be received in order to be reimbursed if changes occur after the grant has been approved.
- Grant recipients must be an approved vendor with the City at the time of award.
- The City should be supplied four (4) tickets to any ticketed event funded through BOOST.
- The City will schedule time with grant recipients to go over requirements and expectations attached to the grant.
For more information, visit Waynesboro.
