Henderson County Destination Marketing Grant program’s purpose is to support Henderson County tourism partners with their marketing needs to promote visitation to the county.
Donor Name: Henderson County Tourism Development Authority (HCTDA)
State: North Carolina
County: Henderson County (NC)
Type of Grant: Grant
Deadline (mm/dd/yyyy): 02/28/2022
Size of the Grant: $20,000
Grant Duration: 12 months
Details:
The Henderson County Tourism Development Authority (HCTDA) and a grants committee comprised of representatives from the Henderson County tourism sector and appointed by the HCTDA Board will determine the eligibility of applicants and make recommendations to the HCTDA Board for funding. The HCTDA Board makes all final decisions regarding the awarding of any grants. This program is funded entirely by occupancy taxes paid by overnight visitors staying in lodging in Henderson County.
Funding Information
- The amount requested in the application must be for a minimum of $500 and no more than $20,000.
- Funding granted through this program must be utilized within twelve (12) months of the approval of the HCTDA board
Permitted Uses
Examples of permitted uses of Destination Marketing Grant funding include but are not limited to:
- Production of brochures and other print collateral
- Out-of-market print, television, and radio advertising
- Billboards and other out-of-home media located outside western North Carolina
- Out-of-market trade and consumer show registration fees
- Targeted digital media, including search engine marketing targeting potential visitors to Henderson County, promoted posts on social media, and banner ads and similar types of pay-per-click advertising
- Out-of-market mobile marketing
- Expenses associated with out-of-market public relations efforts
- Design costs, including website design
- Professional photography and videography services
Eligibility Criteria
To qualify for a HCTDA Destination Marketing Grant, the applicant must:
- Be a tourism-related business or other organization located in Henderson County that attracts visitors from outside the county
- Be organized under the laws of North Carolina or, if organized under the laws of another state, registered to do business in North Carolina
- Be registered as a federally-recognized non-profit, if applicable
- Have been in operation in Henderson County for at least one (1) year prior to the deadline for application submission
- Not be a property primarily used for lodging
- Demonstrate its intent to attract visitors to Henderson County
- Have a specific plan for how the requested funding will be invested to reach visitors or audiences outside of western North Carolina
For more information, visit Destination Marketing Grant.
