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You are here: Home / Grant Duration>Grant Duration Not Mentioned / 2024 Sports Event Grant Program (Florida)

2024 Sports Event Grant Program (Florida)

Dated: January 29, 2024

The Leon County Division of Tourism is now accepting applications for its 2024 Sports Event Grant Program.

Donor Name: Leon County Division of Tourism

State: Florida

County: Leon County (FL)

Type of Grant: Grant

Deadline: 02/16/2024

Size of the Grant: $10,000 to $100,000

Grant Duration: Grant Duration Not Mentioned

Details:

The Leon Country Tourist Development Council (TDC) was created pursuant to the State of Florida Local Option Tourist Development Act and Leon County Ordinance #88-01. The TDC administers funds collected from a local option Tourist Development Tax (TDT) on transient lodging sales. i.e. hotels/motels, and condominiums. The funds are designated to promote Tallahassee/Leon County as a preferred visitor destination for meetings and conventions, group leisure travel, special events, cultural activities and amateur sporting events.

A “Sports Event” is defined as a new or existing sporting event, exhibition, competition, team training, conference or celebration which is conducted according to a prearranged schedule and of interest to the general public. For the purpose of this grant program, the public interest should extend to Tallahassee/Leon County residents and to those living outside Tallahassee/Leon County who would visit the destination and stay overnight to observe or participate.

Funding Information

Room Nights – Recommended Tourism Sports Event Funding Levels

  • Less than 100
    • $0 – $1,499
  • 100 – 199
    • $1,500 – $2,999
  • 200 – 499
    • $3,000 – $5,999
  • 500 – 1,000
    • $6,000 – $9,999
  • 1,001 – 1,499
    • $10,000 – $14,999.

Allowable Expenses 

  • Promotion, marketing and paid advertising/media buys that reach outside Tallahassee/Leon County with potential to drive overnight visitation.
  • Event production and technical expenses, site fees/costs (contract help, rentals, insurance) rights fees, sanction fees, non-monetary awards and travel expenses including lodging.

Funding Eligibility

The intent of the Sports Events Grant Program is to provide funding assistance for events that attract overnight visitors to Tallahassee/Leon County and create business for the commercial lodging industry, (hotels/motels, condominiums, short-term vacation rentals), as well as restaurants, retail establishments and other tourism related business activities. In addition to being compliant with F.S. 125.0104 the following criteria have been established to be considered for funding:

  • Each application must include a signed Certification and Compliance page.
  • Event must take place between October 1 and September 30 of the upcoming fiscal year.
  • The event must have the potential to bring-out-of-town visitors that use commercial lodging establishments in Tallahassee/Leon County.
  • Applicant must provide a marketing/promotional plan that demonstrates out-of market advertising/promotion to reach potential visitors.
  • Applicant must provide a detailed event budget.

For more information, visit Leon County Division of Tourism.

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