Loudoun County’s Tourism Grants are designed to help support initiatives that bring more visitors to Loudoun County, increase overnight stays in Loudoun hotels, and enhance the overall attractiveness and marketability of Loudoun County as a destination.
Donor Name: Loudoun County Government
State: Virginia
County: Loudoun County (VA)
Type of Grant: Grant
Deadline: 05/03/2024
Size of the Grant: $10,000 to $100,000
Grant Duration: 1 Year
Details:
The grant program is designed to support local tourism events and initiatives that drive tourists to Loudoun County. These may include new or enhanced attractions, events, programs, or marketing campaigns. Funding from the program is to be spent solely on initiatives that increase tourism or qualifying tourism promotions consistent with state code and the Board of Supervisors’ Restricted Transient Occupancy Tax funding policy.
Funding Information
The maximum award for FY2025 is $25,000.
Grant Period
July 1, 2024 – June 30, 2025.
Eligible Activities
Loudoun County’s competitive RTOT grant funds can be designated and spent for any of the following tourism activities:
- Marketing of events and programs to attract visitors;
- Initiatives that attract visitors to the locality;
- Initiatives that drive demand for and increase occupancy at lodging properties; or
- Initiatives that drive spending and generate revenue in the locality through tourism.
Allowable Expenses
The following are specific examples of ALLOWABLE expenses but is not an exhaustive list:
- Creation and distribution of promotional materials
- Development and execution of data collection methods
- Marketing and advertising expenses
- Print, digital and social media campaigns
- Community engagement and development of local partnerships
- Public relations.
Eligibility Criteria
Nonprofits, municipalities, and businesses located in Loudoun County are invited to apply.
For more information, visit Loudoun County Government.
